ASUS: Love Wood - Get Bamboo; ASUS Bamboo Series Notebook ...

Tag : bamboo & wooden crafts

RDATE:31102008
ASUS, already recognised as a leading environmentally friendlycompany within the Computer & Peripherals Industry by Oekom in2007, has today demonstrated this status with the UKlaunch of thelong awaited ASUS Bamboo Series notebook, previously showcased as aconcept model earlier in the year.
The Bamboo Series notebook is yet another ground-breaking conceptfrom ASUS, encased entirely in Bamboo and truly green throughoutevery phase of its life, from conception, production and use to itseventual recycling and disposal - representing ASUS's truecommitment towards greener products and proving that it is possiblefor users to keep up with modern life whilst still showing caretowards preserving the Earth - in an easy and stylish manner.
ASUS are already known to redefine markets through previouslyacclaimed and award winning products such as the Eee range, asuccess which many other manufacturers have sought to replicate.ASUS have once again set a milestone for the company and for the ITindustry at large. The release of the Bamboo Series notebooksignals the coming of age of green technologies no longer confinedto a conceptual realm but instead implementable on a mass scale,and is already attracting imitators in its wake.
Bamboo Series: A Seamless Marriage of Art & Engineering
Users will first notice the striking design of the ASUS BambooSeries notebook: artisan-grade Moso bamboo panelling is craftedwith the precision and care typically associated with bambooinstruments and arts and crafts. The organic tactility, refreshingscent and minimalist aesthetics of bamboo lend themselves to theASUS Bamboo Series notebook in the form of warmth and an old worldcharm that traditional synthetic materials and cold metals willstruggle to replicate. As users touch the notebook they will beable to sense an immediate familiarity much like running theirfingerprints across furniture. Even the touch pad, made fromgenuine bamboo fibre patterns, provides a sense of being close tonature.
Each ASUS Bamboo series notebook is like an original piece of art,with a unique natural patterning brought out beautifully by theASUS proprietary manufacturing process. Further individualism canbe achieved through varying treatments, each resulting in differentcolours, or through distinctive designs etched by laser onto theBamboo clad cover.
ASUS Super Hybrid Engine: A Next Generation Breakthrough in PowerEfficiency
ASUS Bamboo Series notebooks pack a massive punch when it comes topower - but without damaging the environment. As with all newgeneration notebooks released by ASUS from the second half of 2008,the Bamboo Series notebook is remarkably energy efficient throughimplementation of the exclusive ASUS Super Hybrid Engine technology- a product of comprehensive redesigning of the hardware, softwareand BIOS by ASUS's top engineers.
The breakthrough Super Hybrid Engine technology allows users fullcontrol over their performance levels; it allows a battery lifeextension of between 35% and 70% in comparison to other notebooksof the same specification without this revolutionary technology,and also allows up to 23% increase in system performance.
The ASUS Super Hybrid Engine technology works by intelligentlymonitoring the power requirements of the notebook components, andautomatically adjusts the power levels in real time to match thesedemands. Users can choose from a number of preset options to ensurethe notebook offers optimum customisation for each users individualneeds.
The technology does not just provide greater benefits to the user;the accumulative power savings from increased efficiency mean thatthe annual CO2 emissions are reduced by 12.3kg per notebook. Whencombined with the fact that ASUS ship approximately 6 millionnotebooks per year, this equates to an outstanding 73.8 millionkilograms of CO2 emissions reduced annually - or in greener terms -saving 36 million trees every year.
Bamboo as an Alternative Material: The Natural Choice
ASUS has achieved international renown for its dedicated researchand inspired used of biodegradable materials such as leather withinproduct ranges, but the latest choice to embrace bamboo is nothingshort of ingenious.
The bamboo rivals the tensile strength of many metal materials -even steel - with an incredible resilience, an attribute provenconclusively by it being the first notebook ever to have survivedthe unforgiving conditions of the snow-capped QomolangmaPeakwhichstands at a staggering height of 29,028 feet (8,848 meters).
Furthermore, Bamboo has a renewal rate that no other material canmatch - having been known to grow 60cm within just 24 hours andreaching its maximum height in several years. Able to regenerateitself upon harvesting without the need for necessitating orreplanting, Bamboo is possibly the perfect renewable resource.
It's Easy Being Green
For consumers, being environmentally friendly is possible simplythrough making smart and green purchasing decisions. The ASUSBamboo Series notebook clearly fulfils this, making a boldstatement to consumers and solution providers alike that it is easyto be green, without losing out on style or performance.
During the development stage, the ASUS design team leveraged thefull spectrum of environmental expertise which the company hasaccumulated since 2002 when the Green ASUS drive was initiated -andbefore RoHS and WEEE directives were enforced, in a typical ASUStradition of being one step ahead. The development process saw theutilisation of comprehensive green product design and managementtools, specifically created to encourage a disciplined adherence togreen principles at a systematic level.
From the solution provider point of view, the green ethos involvesmore than just legal compliance - it involves proactivecommunication of green values amongst staff, and ASUS are highachievers in this approach. ASUS ensured that staff across alldisciplines (from R&D, strategic development, manufacturing,procurement, quality control, sales and marketing and evenadministrative departments) adhered to a common set of greenprinciples set by a steering committee, headed by the Chairman ofASUSTek Computer Inc., Jonney Shih. This was only possible throughextensive company-wide green systems throughout ASUS, andconsiderable investment into green-orientated learning platformsand staff education programs.
Specifications
The Bamboo Series notebook will retail for an SRP of GBP1,349 inc.VAT.
The ASUS Bamboo Series notebook is ultra slim and available in twoversions - a 12.1" model weighing 1.57kg and an 11.1" model whichweighs a mere 1.25kg.
Both house Intel Core2 Duo processors and are fitted with DDRIIRAM.
For full specifications please download the PDF release from thefollowing link:
www.tru-pr.co.uk/press/clients/asus/ASUSBambooPRFinal.pdf
About ASUS
ASUS is a global leader in the creation and manufacture ofinnovative digital solutions that empower people and businesses toreach their full potential.
Over a remarkably short period of time ASUS has become one of thetop laptop manufacturers worldwide creating compelling computerexperiences that have delighted consumers across the world. ASUSare the Fastest Growing Laptop Brand in Europeand ASUS sales areoutstripping manufacturers who traditionally dominated the market.
ASUS notebooks have changed the face of the consumer electronicsmarket place with the introduction of highly original and groundbreaking notebooks like the Eee PC family and the Lamborghinirange. ASUS's design excellence is renowned and it is alwaysinformed by the life-style needs of consumers creating laptops thatare technologically advanced, sophisticated and refined yetruggedly robust.
ASUS is the world's leading enterprise of new digital era. ASUS hasbeen ranked in Business Week InfoTech 100 for 10 straight years,and was rated No.1 in quality and service by the Wall StreetJournal Asia. With an unparalleled commitment to innovation andquality ASUS won 2568 awards in 2007 - an average of 7 awards forevery day of the year.
ASUS some facts and figures:
* Employs over 130,000 people worldwide
* Revenue in 2007 exceeded GBP11billion
* Shipped over 60 million PC motherboards that equals one in threedesktop PCs shipped during 2007 was powered by an ASUS motherboard
* Ranked in the top four worldwide notebook manufacturers.
* Listed in the world's top 100 IT companies by the Business weekUSAfor the tenth year
* Ranked among the world's top 500 corporations by Fortune magazineUSA
Notes to Editors
We would be pleased to organise interviews with the ASUS team aboutthe products. In addition should you consider a product review moreappropriate for your organisation, we have a limited number ofsamples available upon request (see sample request form on thepress assets pages).
Pre-production samples will be available from the 3rd week inOctober, and final mass-production samples will be available fromthe 2nd week in November.
Scans, specs and further information can be found on the followinglink:
www.tru-pr.co.uk/press/client.php?c=asusindex
Stockist information can be found on the following link: http://uk.asus.com/wheretobuy_new.aspx?sltLanguage=en_GB&country=1339
* Source: oekom research AG's 2007 Global Environmental Rating.oekom research AG is an independent rating agency that providesin-depth information on the environmental and social performance ofcompanies, sectors and states.
** The RoHS directive restricts the use of 6 hazardous substances,namely lead, cadmium, mercury, hexavalent chromium, polybrominatedbiphenyl (PBB) and polybrominated diphenyl ether (PBDE) flameretardants. ASUS further restricts 31 additional substances on itsown accord, for the safety of its customers, employees and theEarth at large. Some of these substances include nickel, arsenic,asbestos, formaldehyde, expanded polystyrene, ozone depletingsubstances, halogenated diphenyl methanes, perfluorooctanesulfonates (PFOS), fragrance substances (musk xylene and muskketone) and Triclosan.
CONTACT: ASUS Sales Team Tel: +44 (0)1442 202 720 WWW: http://uk.asus.com Danielle Schofield, PR Account Manager, Tru PR Tel: +44 (0)8458338 292 Tel: +44 (0)7930 254 862 Fax: +44 (0)8458 339 295 e-mail: danielle@tru-pr.co.uk WWW: http://www.tru-pr.co.uk
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