Flax-Based Omega-3 ALA Expects to be Next Superfood

Tag : flax
MOUNTAIN VIEW, Calif. - (Business Wire) As consumers become awareof the health benefits of Omega-3, the demand for flax-basedOmega-3 ALA is also on the rise. This is evident in fast growingdemand for products with Omega-3 ALA. Over two-thirds of consumersreport they are aware of Omega-3 fatty acids, and over a thirdroutinely consume products with Omega-3. The net result is anaverage annual increase in the Omega-3 product market of over 30percent since 2000.
Frost & Sullivan recently completed a whitepaper entitled Flax-based Omega-3 Alpha Linolenic Acid: The Shape of Things toCome that highlights the key benefits of flax-based Omega-3 ALA valuedby consumers. This white paper also highlights flaxseed ’ s market sustainability in terms of exceeding the demands ofcurrent and potential consumers. The synergistic consumer benefitsof Omega-3 ALA and flax oil are identified, and implications toconsumers are explored.
“ Increased media attention regarding obesity, cardiovasculardisease, diabetes, and rising healthcare costs has had a permanentinfluence on consumer awareness of their own habits, ” notes Frost & Sullivan Research Analyst Christopher Shanahan. “ Consumers increasingly look to functional foods, especially Omega-3ALA, as a way to offset the odds of paying for higher medical careand pharmaceuticals in the future. ”
If you are interested in receiving a copy of Flax-based Omega-3 Alpha Linolenic Acid: The Shape of Things toCome , please send an e-mail to Johanna Haynes, CorporateCommunications, at johanna.haynes@frost.com with the following information: your full name, company name,title, company telephone number, company e-mail address, city,state, and country. We will send you the information via e-mailupon receipt of the above information.
There are still many unmet needs with respect to providing anoptimal balance of essential fatty acids. This includes theavailability of products that offer convenience and flexibility,such as a single product outside of a dietary supplement.
Consumers also want products that taste good, can be easilyintegrated into foods that are already a regular part of theirdiet, and are cost-effective. Flax oil with Omega-3 ALA satisfiesall of these needs.
“ A lot of people do not understand the benefits of flax-basedOmega-3 ALA compared to the other Omega-3 sources, ” explains Shanahan. “ However, because of the increase in consumer knowledge of Omega-3and its health benefits, there is no reason why Omega-3 ALA cannotbe as valuable as Omega-3 EPA and DHA in the food and foodingredient industries."
Food companies increasingly understand the need to integrateOmega-3 fatty acids into their product offerings to meet the needsof customers who are aware of the health benefits. Flax-basedOmega-3 ALA expects to be the key ingredient set to effectivelymeet these unmet consumer needs because of its multiple andsubstantiated health benefits, its convenience, and its favorableflavor.
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Frost & Sullivan
Johanna Haynes, 210-247-3870
Corporate Communications – North America
F: 210-348-1003
johanna.haynes@frost.com