Zegna group designs arrive in Bangalore
[2008-5-19]
Tag: Textile Accessories
After Armani, Ralph Lauren, Polo, Lee, Wrangler and many top brands it is time for the The Ermenegildo Zegna Group to arrive in Bangalore city. And what an arrival it was at the UB City convention hall on Saturday. The city's who's who were there to welcome the new range of products of Zegna. Zegna is the world leader in luxury men's clothing. It has a yearly output of 2,3 million meters of fabric, 600.000 sleeve units, 1,6 million sportswear items, and 1,750 million textile accessories. It employs more than 6.000 staff world-wide and has achieved a gross revenue of 779,4 million Euro in 2006, 90% of which is derived from clothing and accessories, 10% from textiles, and over 86% of all sales are exported. The Group is still a family business and is managed by the fourth generation of the family: Paolo as Chairman, Ermenegildo as CEO, Anna, Benedetta, Laura and Renata Zegna.
According to Mr. Zegna, In 1999, the Group acquired Lanerie Agnona. In July 2002, it took over control of Guida, owners of the Longhi leather goods brand, and in September of the same year set up ZeFer, a 50-50 joint venture with Salvatore Ferragamo Group, to develop the Ermenegildo Zegna brand in the international footwear and leather goods market. In March 2003, in China, it acquired 50% of SharMoon, a Wenzhou company belonging to the Chen family and producing high quality men's suits and jackets for the Chinese market.
Ermenegildo Zegna Group also produces and markets, on an exclusive basis throughout China, the Piombo brand, for which a chain of mono-brand stores will be developed over the next five years. The Italian style Piombo collection is made in China. The Group's strategy in China is thus two-pronged: imported products will bear the Zegna brand, whilst local production will be under the "Piombo" label.
2003 also saw the launch of the new fragrance ESSENZA DI Zegna, followed in 2005 by Z Zegna and in 2007 by ZegnaIntenso, distributed by YSL Beaut, the fragrances and cosmetics division of Gucci Group, which has a world-wide license to develop, produce and distribute them. In December 2004 Zegna entered into an agreement granting De Rigo Vision Group a world-wide license to develop, produce and distribute a line of men's eyewear, optical and sun, under the Ermenegildo Zegna label. In February 2006 a licensing agreement with Perofil Group was signed, for the worldwide license to produce and distribute underwear, socks and nightwear. A licensing agreement with stylist Tom Ford and Ermenegildo Zegna Group was announced simultaneously in 2006. The TOM FORD collection will encompass an extensive range of high luxury men's clothes.
In 1910, Ermenegildo Zegna founded the Ermenegildo Zegna Group in Trivero, a small town in the Italian BiellaAlps. The young entrepreneur strove to create high quality fabrics for men's clothing and in doing so focused his strategy on the selection of the best raw materials from their markets of origin, innovation in product and in the production process, and promotion of the brand. The founder's sons, Angelo Zegna, current Honorary Chairman of the Group, and Aldo Zegna, who passed away in 2000, took over the management of the company from their father in the '60s. They lead the Company into the ready-to-wear market with a line of men's clothing aimed at the top end of the market, followed gradually by knitwear, accessories and sportswear. The growth in production led the Group to seek direct outlets in foreign markets, resulting in the opening of commercial branches in Spain, France, Germany, USA, Japan, Great Britain and more recently also in Mexico, Turkey, China, Korea, Hong Kong, Singapore, Taiwan and Australia. Production units, controlled by the Ermenegildo Zegna Group, were created in Spain and Switzerland. The company's vertical integration was completed in the 1980s, with the opening of the first monobrand boutiques in Paris (1980) and Milan (1985). At the end of 2006 Ermenegildo Zegna had 501 monobrand points of sale in the world (Ermenegildo Zegna and Zegna Sport), of which 198 are fully owned.
Alongside his industrial vocation, Ermenegildo Zegna dreamt of giving a face-lift to the mountainous terrain where his wool mill was and is still situated. He launched an extensive reforestation project and began construction work on a panoramic road, which bore his name. Following the example set by their forbearer, the familys latest generations created the Oasi Zegna in 1993, an area stretching along the Zegna Panoramic Road. In Oasi Zegna the alpine environment is protected and tended to, and by doing so the flourishing of the environmental culture is enabled through the personal experience of its visitors.
After Armani, Ralph Lauren, Polo, Lee, Wrangler and many top brands it is time for the The Ermenegildo Zegna Group to arrive in Bangalore city. And what an arrival it was at the UB City convention hall on Saturday. The city's who's who were there to welcome the new range of products of Zegna. Zegna is the world leader in luxury men's clothing. It has a yearly output of 2,3 million meters of fabric, 600.000 sleeve units, 1,6 million sportswear items, and 1,750 million textile accessories. It employs more than 6.000 staff world-wide and has achieved a gross revenue of 779,4 million Euro in 2006, 90% of which is derived from clothing and accessories, 10% from textiles, and over 86% of all sales are exported. The Group is still a family business and is managed by the fourth generation of the family: Paolo as Chairman, Ermenegildo as CEO, Anna, Benedetta, Laura and Renata Zegna.
According to Mr. Zegna, In 1999, the Group acquired Lanerie Agnona. In July 2002, it took over control of Guida, owners of the Longhi leather goods brand, and in September of the same year set up ZeFer, a 50-50 joint venture with Salvatore Ferragamo Group, to develop the Ermenegildo Zegna brand in the international footwear and leather goods market. In March 2003, in China, it acquired 50% of SharMoon, a Wenzhou company belonging to the Chen family and producing high quality men's suits and jackets for the Chinese market.
Ermenegildo Zegna Group also produces and markets, on an exclusive basis throughout China, the Piombo brand, for which a chain of mono-brand stores will be developed over the next five years. The Italian style Piombo collection is made in China. The Group's strategy in China is thus two-pronged: imported products will bear the Zegna brand, whilst local production will be under the "Piombo" label.
2003 also saw the launch of the new fragrance ESSENZA DI Zegna, followed in 2005 by Z Zegna and in 2007 by ZegnaIntenso, distributed by YSL Beaut, the fragrances and cosmetics division of Gucci Group, which has a world-wide license to develop, produce and distribute them. In December 2004 Zegna entered into an agreement granting De Rigo Vision Group a world-wide license to develop, produce and distribute a line of men's eyewear, optical and sun, under the Ermenegildo Zegna label. In February 2006 a licensing agreement with Perofil Group was signed, for the worldwide license to produce and distribute underwear, socks and nightwear. A licensing agreement with stylist Tom Ford and Ermenegildo Zegna Group was announced simultaneously in 2006. The TOM FORD collection will encompass an extensive range of high luxury men's clothes.
In 1910, Ermenegildo Zegna founded the Ermenegildo Zegna Group in Trivero, a small town in the Italian BiellaAlps. The young entrepreneur strove to create high quality fabrics for men's clothing and in doing so focused his strategy on the selection of the best raw materials from their markets of origin, innovation in product and in the production process, and promotion of the brand. The founder's sons, Angelo Zegna, current Honorary Chairman of the Group, and Aldo Zegna, who passed away in 2000, took over the management of the company from their father in the '60s. They lead the Company into the ready-to-wear market with a line of men's clothing aimed at the top end of the market, followed gradually by knitwear, accessories and sportswear. The growth in production led the Group to seek direct outlets in foreign markets, resulting in the opening of commercial branches in Spain, France, Germany, USA, Japan, Great Britain and more recently also in Mexico, Turkey, China, Korea, Hong Kong, Singapore, Taiwan and Australia. Production units, controlled by the Ermenegildo Zegna Group, were created in Spain and Switzerland. The company's vertical integration was completed in the 1980s, with the opening of the first monobrand boutiques in Paris (1980) and Milan (1985). At the end of 2006 Ermenegildo Zegna had 501 monobrand points of sale in the world (Ermenegildo Zegna and Zegna Sport), of which 198 are fully owned.
Alongside his industrial vocation, Ermenegildo Zegna dreamt of giving a face-lift to the mountainous terrain where his wool mill was and is still situated. He launched an extensive reforestation project and began construction work on a panoramic road, which bore his name. Following the example set by their forbearer, the familys latest generations created the Oasi Zegna in 1993, an area stretching along the Zegna Panoramic Road. In Oasi Zegna the alpine environment is protected and tended to, and by doing so the flourishing of the environmental culture is enabled through the personal experience of its visitors.
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