Pets can have it all

Tag : Winter Outfit

Olivia has it all.
The 3-year-old English bulldog from Naperville has a closet stockedwith outfits and accessories that could make Paris Hilton jealous.
Winter coats, jumper jogging suits, designer dresses, denim skirts,charms and elaborately studded collars are only some of thefour-legged gal's treasures.
Like Hilton, Olivia gets a little spoiled by her family. Though herupright family doesn't preside over a vast real estate empire, itis in the dog boutique business.
Veronica Smith, of Naperville and Olivia's handler, co-owns andoperates an online Frillies Boutique for Dogs at www.frilliesboutiquefordogs.com. She says people are willing tospend a lot of money on accessories for pets.
"Whether it's a collar, leash or outfit, they'll spend thosedollars," she says.
Cheryl Lenart, owner of Yuppie Puppie day spa for dogs inSchaumburg agrees.
She offers a luxurious day spa experience for pooches whose ownerscan afford it. Her canine clients can enjoy blueberry facials,aromatherapy massages featuring essential oils, "pawdicures" thatinclude nail polishing and teeth cleaning with chicken-flavoredtoothbrushes.
Lenart says it pays to offer pampering for pets because thegrooming industry is extremely competitive. But business is growingon a 20 percent basis each year, she says. Other pet-servicebusinesses report an increase in revenue. According to its 2007fiscal report, PetSmart generated $4.6 billion in net sales in2007, up from $4.2 billion in 2006.