Boars Head\'s Snitching Campaign

Tag : keychain agent
In Williamsburg — home of viral marketing? — we sawthis poster asking passersby to rat out their deli guy ifhe’s switched out Boar’s Head for a mystery meat. Wecalled the number on the poster, 1-877-FLIM-FLAM, and an operatorasked us if we were calling to report a “suspectedconcern.” We abide by a strict NO SNITCHING rule, but ouragent told us we’d be rewarded with a “token of ourappreciation”— a Boar’s Head keychain. Tempting!But would this get someone fired? “They’ll go in andinvestigate,” our liaison briefed us, “and see ifthey’re switching the meat. Then, I don’t know whatkind of action they’d take — I’m assumingthey’d confront the person and not allow them to sellBoar’s Head in the store anymore.” Whoa,“confront” the person? Sounds a little bit sinister.Here’s hoping there aren’t any torture memos floatingaround the Boar’s Head offices.