Springs Creative Products Group LLC Announces Licensing Partnership ...

Tag : Specialty Fabric

ROCK HILL, S.C., Sept. 22 /PRNewswire/ -- Representatives fromSprings Creative Products Group LLC announced the company hasentered into a licensing partnership with Nickelodeon & ViacomConsumer Products. This partnership will allow Springs CreativeProducts Group to incorporate Nickelodeon and Nick Jr. properties-- including SpongeBob SquarePants; iCarly; The Backyardigans;Blue's Clues; Go, Diego, Go; Dora the Explorer, Ni Hao, Kai-lan;and WonderPets! -- into the company's lines of retail fabrics andcraft kits, such as the Room Decor Kits and the Make ItYourself!(TM) Fleece Throw Kits.
"Nickelodeon and Springs Creative Products Group is a naturalpartnership," said Hal Snik, Senior Vice President of DomesticLicensing, Nickelodeon and Viacom Consumer Products. "We'relooking forward to the opportunity to translate the excitement ofour popular Nick characters into a line of irresistible and highquality products."
"This partnership clearly demonstrates that Springs CreativeProducts Group is constantly striving to deliver the most currentand sellable trends in the marketplace," said Mike Boylan,President of Springs Creative Products Group's Consumer Products."We are very excited about adding the Nickelodeon(R) brand toour line of licensed products and plan to use its popularcharacters to develop new, innovative products that provide greatvalue to our customers."
Nickelodeon & Viacom Consumer Products manages the world'sthird largest licensing business, representing leading propertiessuch as SpongeBob SquarePants and Dora the Explorer, and managingmerchandising for Nick Jr., Nickelodeon, Comedy Central, MTVNInternational, and Spike TV.
Nickelodeon, now in its 29th year, is the number-one entertainmentbrand for kids. It has built a diverse, global business by puttingkids first in everything it does. The company includes televisionprogramming and production in the United States and around theworld, plus consumer products, online, recreation, books, magazinesand feature films. Nickelodeon's U.S. television network is seen inmore than 96 million households and has been the number- one-ratedbasic cable network for 14 consecutive years. Nickelodeon and allrelated titles, characters and logos are trademarks of Viacom Inc. .
Springs Creative Products Group LLC is a leading supplier oflicensed retail fabrics, packaged craft kits and finished productsby Disney(R), NASCAR(R), Coca-Cola(R), Hershey(R), John Deere(R)and others to major retailers and manufacturers includingWal-Mart(R), Jo-Ann Fabrics(TM), Hancock Fabrics, Hobby Lobby(R),Target and JCPenney. The company's specialty fabrics division is amajor supplier of unfinished fabrics and fabric components that areintegrated into products such as mattresses and furniture. Springs Creative Products Group LLC
CONTACT: Erin Barrett or Nancy Greene, both of Brandon Advertisingand
Public Relations, for Springs Creative Products Group LLC,+1-843-916-2000