Springs Creative Products Group LLC Announces Licensing Partnership ...

Tag : Specialty Fabric
Springs Creative Products Group LLC Announces Licensing PartnershipWith Nickelodeon & Viacom Consumer Products
ROCK HILL, S.C., Sept. 22 /PRNewswire/ -- Representatives from Springs Creative Products Group LLC announcedthe company has entered into a licensing partnership withNickelodeon & Viacom Consumer Products. This partnership willallow Springs Creative Products Group to incorporate Nickelodeonand Nick Jr. properties -- including SpongeBob SquarePants; iCarly;The Backyardigans; Blue's Clues; Go, Diego, Go; Dora the Explorer,Ni Hao, Kai-lan; and WonderPets! -- into the company's lines ofretail fabrics and craft kits, such as the Room Decor Kits and theMake It Yourself!(TM) Fleece Throw Kits.
"Nickelodeon and Springs Creative Products Group is a naturalpartnership," said Hal Snik , Senior Vice President of Domestic Licensing, Nickelodeon andViacom Consumer Products. "We're looking forward to the opportunityto translate the excitement of our popular Nick characters into aline of irresistible and high quality products."
"This partnership clearly demonstrates that Springs CreativeProducts Group is constantly striving to deliver the most currentand sellable trends in the marketplace," said Mike Boylan , President of Springs Creative Products Group's Consumer Products."We are very excited about adding the Nickelodeon(R) brand to ourline of licensed products and plan to use its popular characters todevelop new, innovative products that provide great value to ourcustomers."
Nickelodeon & Viacom Consumer Products manages the world'sthird largest licensing business, representing leading propertiessuch as SpongeBob SquarePants and Dora the Explorer, and managingmerchandising for Nick Jr., Nickelodeon, Comedy Central, MTVNInternational, and Spike TV.
Nickelodeon, now in its 29th year, is the number-one entertainmentbrand for kids. It has built a diverse, global business by puttingkids first in everything it does. The company includes televisionprogramming and production in the United States and around theworld, plus consumer products, online, recreation, books, magazinesand feature films. Nickelodeon's U.S. television network is seen inmore than 96 million households and has been the number- one-ratedbasic cable network for 14 consecutive years. Nickelodeon and allrelated titles, characters and logos are trademarks of Viacom Inc.(NYSE: VIA, VIA.B).
Springs Creative Products Group LLC is a leading supplier oflicensed retail fabrics, packaged craft kits and finished productsby Disney(R), NASCAR(R), Coca-Cola(R), Hershey(R), John Deere(R)and others to major retailers and manufacturers includingWal-Mart(R), Jo-Ann Fabrics(TM), Hancock Fabrics, Hobby Lobby(R),Target and JCPenney. The company's specialty fabrics division is amajor supplier of unfinished fabrics and fabric components that areintegrated into products such as mattresses and furniture.
SOURCE Springs Creative Products Group LLC