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coldblack(R) Introduced to US - New Protection From UV-Rays and Heat

http://markets.chron.com/chron?GUID=6339900&Page=M [2008-8-22]

Tag : Quick-Drying Fabric

SALT LAKE CITY, Utah , August 19 /PRNewswire/ -- Outdoor Retailer, Salt Lake City , August 2008 : Traditionally, dark colored clothing has been the choice forspending serious time in the outdoors. It doesn't show dirt or thewear and tear of hard use; yet dark fabrics worn in the summer comewith the cost of over-heating. With the introduction ofcoldblack(R), this is no longer the case. Now you can choose darkcolors for garments or tents and stay cooler in hot, sunnyconditions. coldblack(R) also offers UV protection (UPF) of atleast 30.
coldblack(R) reflects up to 80% of the sun's rays (both UV-A andUV-B) making wearing dark colors feel like you are wearing light.coldblack(R) finished apparel rates 5degreesC on the interior and12degreesC on the exterior cooler in sweating torso tests than thesame untreated textiles. With heat absorption significantlyreduced, the wearer perspires less, feels better and is capable ofgreater performance.
Development partner Mammut showed the first garments withcoldblack(R), including the Verglas Jacket at Outdoor Retailer Showin Salt Lake City . The Verglas is intended for all-around outdoor use and alsofeatures breathable and quick-drying Schoeller(R)-dryskin softshell fabric and is finished with NanoSphere(R) to shed dirt,stains, and moisture. Several of Mammut's alpine pants will alsofeature coldblack(R) in spring '09. The coldblack(R) finishingprocess does not alter the feel or look of the base material and ispermanent.
The double sun protection will prove to be of benefit in othermarkets, such as tennis, golf, motorcycling or fashion and businesswear, more product developments are already in the pipeline.
SOURCE Schoeller Technologies AG

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