Tempur-Pedic Introduces Two New Beds to Line of Luxury Sleep Systems

Tag : Mattress Textile

Released : Monday, July 28, 2008 9:48 AM
LEXINGTON, Ky., July 28 /PRNewswire-FirstCall/ -- Tempur-PedicInternational Inc. (NYSE: TPX), the leading manufacturer, marketerand distributor of premium mattresses and pillows worldwide, todayannounced the addition of two new beds to its current collection ofluxury sleep systems: The BellaFina Bed by Tempur-Pedic(TM) and TheAdvantageBed by Tempur-Pedic(TM). Improvements to the popular TheDeluxeBed by Tempur-Pedic(TM) were also announced.
"The health benefits provided by a quality night's sleep areinvaluable," said Rick Anderson, president, Tempur-Pedic NorthAmerica. "Through our continuing product innovation, like thatavailable in The BellaFina Bed by Tempur-Pedic(TM) and TheAdvantageBed by Tempur-Pedic(TM), you can sleep better and, as aresult, experience enhancements to your overall health andwell-being."
The BellaFina Bed by Tempur-Pedic(TM) combines our proprietaryTEMPUR(R) material with our innovative TEMPUR-Flex(TM) DynamicSupport Technology. The BellaFina's two top layers of authenticTEMPUR(R) material gently conform to the body, relieving pressureand providing comfort, while the new TEMPUR-Flex(TM) DynamicSupport Layer interacts with the TEMPUR(R) material to provide aunique and buoyant sleep experience. The BellaFina's stylish coveris a super-stretchable textile trimmed with MicroSuede sides and isremovable, washable, anti-microbial and hypo-allergenic. TheBellaFina Bed, which retails for $2,799 (Queen Flat Set), will beavailable in October 2008.
The AdvantageBed by Tempur-Pedic(TM) continues the Tempur-Pedictradition of providing pressure-relieving comfort and therapeuticsupport as the superior alternative to old-fashioned innerspringmattresses. The 8-inch profile bed features a soft TEMPUR(R)material comfort layer on top of a firmer TEMPUR Support Layer andStandard Air flow System that improves air circulation. The bed'ssoft velour cover is removable, washable and allergen resistant.The AdvantageBed, which retails for $1,599 (Queen Flat Set), willbe available in September 2008.
The DeluxeBed by Tempur-Pedic(TM) has long been one ofTempur-Pedic's most popular models. Beginning in fall 2008 it willbe enhanced with a new stylish, advanced cover made from ourexclusive TEMPUR-Tex(R) textile which features a uniquethree-layer-weave design to keep consumers cool, dry andcomfortable. The cover is also removable, washable and allergenresistant. The enhanced DeluxeBed will maintain its current pricing($2,599 Queen Flat Set) and be available in September 2008.
"We draw upon insights from our extensive Consumer Research, andother resources, to create the highest quality product for ourretailers," added Anderson. "We are pleased to offer products thatwill increase transaction size while producing extremely highlevels of owner satisfaction."
The BellaFina Bed, The AdvantageBed and The DeluxeBed are allcompatible with Tempur-Pedic's low- or high-profile platformfoundation and the TEMPUR Advanced Ergo System(TM), and all threecome with a 20-year limited warranty.
The new beds will debut at the 2008 Las Vegas Market on July 28 inTempur-Pedic's new showroom, located at Suite C-1512 in Building Cin The World Market Center.
ABOUT TEMPUR-PEDIC
Tempur-Pedic International Inc. (NYSE: TPX) manufactures anddistributes mattresses and pillows made from its proprietaryTEMPUR(R) pressure-relieving material. It is the worldwide leaderin premium sleep, the fastest growing segment of the estimated $13billion global mattress market. The company is focused ondeveloping, manufacturing and marketing advanced sleep surfacesthat help improve the quality of life for people around the world.The company's products are currently sold in over 70 countriesunder the TEMPUR and Tempur-Pedic(R) brand names. Worldheadquarters for Tempur-Pedic International is in Lexington, KY.For more information, visit tempurpedic.com or call 1-800-886-6466.
SOURCE Tempur-Pedic International Inc.
CONTACT: Julianna Bowman, +1-404-832-6776,Julianna.bowman@edelman.com, for Tempur-Pedic International Inc.
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