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\"Comfort in fashion\" a Hong Kong look for 2009- report from Bread

http://international.hktdc.com/content.aspx?data=i [2008-7-28]

Tag : Garment Finishing

For women, the tendency for long dresses with floral printings isset to continue although some designers (notably Calvin Klein ) have shifted to pastel shades and gray.
Although one sector focused on the production process (called TheSource), offering items like button supply and finishing, thelineup was not successful because the location was far from themain body of the event, in a separate venue.
The territory's denims in trim
Hong Kong firms fitted in with the more casual ready-to-wearfashions to be in global stores in summer 2009.
Nicola Lai, senior sales and marketing executive with Tough Jeansmith , a brand owned by Hong Kong's Bauhaus International Holdings Limited , said it was the sixth time the firm attended the show, due to itsclose focus on the urban fashion sector. The company has fivedistributors, based in Spain, the UK, Germany, Switzerland andFrance.
Tough Jeansmith wear is in more than 100 stand-alone shops globally, and aims tosell the first recognised Chinese denim brand. The denim collectionis indeed the perennial "star" in its collections, andincludes darker denim shades with touches of rust, as well asdifferent variations on washes. Detailing is precise, with leatherfinishes and copper-edged trimming.

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