Understanding the Printing Process

Tag : Dye Printing

Do you know what dye-sublimation is and what impact it has on yourcommercial color printing? When you are going to be printing acatalog along with some flyers, are you aware of what kind ofprinting process is best for these different kinds ofadvertisements?
Larger printing jobs are not anything like printing something offyour computer. There are various different options you should beaware of, along with what kind of impact it will have on yourfinished project. What you will need for business card printing isnot going to be the same as what a newsletter would entail.
Most companies are going to use an outside source for their colorprinting, which is the best option for quality results, however,that does not mean they should not have an understanding of whatthe process is like. Even if someone else is handling things, it isbest to know what questions to ask and what impact different kindsof printing will have.
A very important reason to know the process is so that you can takecertain measures before the printing has even begun to ensure youare getting what you want. This is where making proofs becomesimportant.
Many people do not realize that what they see on their computerscreen is not always going to look the same when it is printed out.The positioning of the text and designs on the page might not lookthe same as it did on your computer screen. Using an everyday colorprinter should be enough for making a basic proof to ensure thegeneral look of your advertisement is what you want.
For colors, this can become a little more complicated. Because thestandard printer is not designed for high-end graphic printing, thecolors you see might not be up to the highest quality. Still, whilethe colors might not be perfect, they will still be closer to whatthe finished project will be than the way it looks on your computerscreen.
Now that you have the proof and you like what you see, the timecomes to decide exactly what kind of printing to use. As I saidbefore, different types of advertisements are going to requiredifferent styles of printing.
To give an example, if youre printing a brochure with spot color orperhaps a fully colored photograph youre likely going to needoffset printing to make it look right. For something like a fineletterhead, you will need engraving, or if you wanted a lessexpensive option, thermograph could be the right choice.
I am aware that you might not know exactly what all of theseoptions are, but that is okay. What you need to be aware of is thateach style of advertisement has its own unique kind of printingthat works best. This means when you order your job, talk to theperson who will be handling the order to find out what method isthe best for your project.
Often there are going to be different methods depending on thebudget you have. If the more expensive style of printing costs toomuch ask them about the cheaper alternatives. What you do not wantto do is send something blindly to a printer without any idea ofwhat is going to make your advertisement look like what you had inmind. In the end when you receive the final project in the mail youare likely to realize after the work is done that you made a mistake.