Fabrics oftening plus a variety of exotic newfragrances

Tag : Fabric Bleach


Dublin - Research and Markets(http://www.researchandmarkets.com/research/3c84fb/home-laundry-produ)has announced the addition of the "Home Laundry Products in the US2008" report to their offering.

About this report

A mature category with stable household penetration overall, thehome laundry products market has seen minimal growth over the pastfive years, with dollar sales increasing at about the rate ofinflation. In the past couple of years, however, the category hasexperienced an uptick, as leading brands have introduced a numberof new products that provide added benefits such as fabrics oftening and stain fighting, plus a variety of exotic newfragrances. The recent conversion to concentrated liquid detergentformulas, mandated by Wal-Mart, may continue to spur interest inthe category overall.

This report includes in-depth analysis of the following factors:

- An overview of the market as a whole as well as a detailedexamination of recent activity in the category's various segments,each of which has its own distinct competitive set and consumerdynamics.

- A perspective on the enduring success of Procter & Gamble andits key brands, which collectively control over half of thecategory.

- The results of an exclusive Mintel consumer survey of categoryusers. Of particular interest to marketers and retailers who arelooking to increase sales and share, Mintel explores a range ofpotential growth opportunities that leverage insights at variouspoints in the home laundry consumer experience.