A couple of local golf-wear companies get the thumb\'s up in Golf

Tag : Fabrics Fur


A couple of local golf-wear companies get the thumb's up in Golf For Women's July/August issue.

Cathy Blair of Sport Haley and Nancy Haley of Tehama are lauded asbeing among four of the top designers in the industry. We checkedin with the companies to see what's driving the women's businessright now. Blair, vice president merchandising and design at SportHaley, says women want it all in their golf apparel. Performance isalways a key element, but customers also "want something that isfun, good quality and offers value," Blair says. In addition,"they're buying pieces that are special, that might have metallictrims, crystal details or a faux-fur collar."

Haley, CEO and co-founder of Tehama, agrees that women are lookingfor a variety of things in sport clothing. Some just wanthigh-performance styles that they can wear "from the golf course tothe grocery store," while other women place a premium on high-techfabrics that are moisture-wicking and antimicrobial. A third andgrowing part of Tehama's business is in eco-friendly designs madefrom organic cotton, bamboo and cocona. "We're mixing our technicalfabrics and things like organic cotton to come up with fibers thatare better in wicking moisture and that trap odors," Haley says.The so-called green fabrics are something of a novelty now, butwill "become the norm in the future. It's just the way we'll dobusiness," she says.