Internships remain critical for ad, design industry

Despite the world of advertising and design being extremelycompetitive, industry players have repeatedly acknowledged that thechallenge of skills and skills development, particularly in termsof transformation, has to be met collectively. This is whycompanies like the Switch Group have actively supported andcommitted themselves to assisting the MAPPP SETA in developing anew pool of quality, up-and-coming talent through collaborativeinternship programmes.

Short and long-term priority

In our experience, internship programmes seem to be the mosteffective way of addressing the ongoing lack of black