Chrome Systems and Gumiyo Partner to Deliver First Mobile Phone

Tag : chrome

PORTLAND, Ore., Aug. 27, 2008 (GLOBE NEWSWIRE) -- Chrome(r) SystemsInc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq:TRAK) andan industry leader in collecting, enhancing, and distributingbest-in-class automotive data, today announced it has partneredwith Gumiyo, the retail automotive industry's leading mobilemarketing company, to deliver Chrome's Video Showcase offull-motion new vehicle video test drives to mobile Web consumersusing Gumiyo's dynamic mobile marketing platform. This will puthigh quality videos of new vehicle inventory directly into thehands of mobile phone users for the first time, providing autobuyers with dynamic and informative vehicle presentations to helpdrive sales.
"New vehicle videos have become a powerful tool that provides carbuyers with the information they need to make new vehiclepurchasing decisions," said Shuki Lehavi, founder and CEO ofGumiyo. "This partnership brings new vehicle videos to the mobileWeb, giving car buyers on-the-go a truly media rich shoppingexperience anywhere and anytime."
Gumiyo extends the traditional online marketplace to mobile phones,connecting buyers and sellers in real-time to communicate andcomplete the deal. The company's mobile marketing platform providessellers with unique mobile homepages and the means to drive trafficfrom print ads, signs, flyers, window labels, or any type ofoffline advertising using interactive SMS text messaging. Gumiyoputs a dealership's inventory and showroom directly into the handsof qualified and interested buyers with on-demand detailedinventory listings, vehicle photos, videos and Carfax reports.
"We're excited to be partnering with Gumiyo," says Peter Batten,general manager for Chrome Systems. "Their innovative mobilemarketing platform is launching dealerships into the nextgeneration of marketing where consumers can be reached any timethrough the channel they prefer. The addition of our Video Showcasemakes their mobile presentations even more compelling and increasesthe likelihood of turning a lead into a customer."
The Chrome Video Showcase is comprised of two video products:concise one-minute overviews of current auto, light truck, or SUVmodels, called "1:00 on One New Vehicle Profiles," and "Top 200 NewVehicle Test Drives, which give a more detailed overview of the 200most popular current vehicles. All the videos combine high-qualityaction footage with informative graphics, voice-over narration, andmusic, placing customers squarely in the driver's seat, ready tobuy. Chrome partners with the automotive media professionals atWheelsTV to create the industry's video coverage, essential todealer success.
Chrome provides vehicle content, software, technology and servicesto deliver complete enterprise solutions to all segments of theautomotive retail industry. Chrome pioneered the technology behindelectronic vehicle configuration with the introduction of PCCarbook(r), and since 1986 has collected, analyzed and enhanced"raw" automotive data from all manufacturers. Chrome Systems Inc.is a subsidiary of DealerTrack Data Services, Inc., a DealerTrackHoldings, Inc. company (Nasdaq:TRAK).
About Gumiyo (www.gumiyo.com)
Gumiyo leads the mobile marketing revolution for auto dealers, realestate agents, and classifieds advertising with turnkey solutionsthat launch businesses and inventory into the mobile space. TheGumiyo mobile marketing platform matches and connects buyers andsellers by extending classifieds, marketplaces, and businesses tomobile phones. With its flexible private-label solution, Gumiyoenables organizations to quickly incorporate the mobile channelinto their marketing mix with minimal investment while getting thebest and latest technologies the mobile medium has to offer.
Safe Harbor for Forward-Looking and Cautionary Statements
Statements in this press release regarding the benefits of Chrome'sdata and Video Showcase and all other statements in this releaseother than the recitation of historical facts are forward-lookingstatements (as defined in the Private Securities Litigation ReformAct of 1995). These statements involve a number of risks,uncertainties and other factors that could cause actual results,performance or achievements of DealerTrack to be materiallydifferent from any future results, performance or achievementsexpressed or implied by these forward-looking statements.
Factors that might cause such a difference include: includingselling additional products and services to existing and newcustomers; Chrome's success in expanding its customer base andproduct and service offerings; and other risks listed in theDealerTrack's reports filed with the SEC, including its 2007 Form10-K. These filings can be found on DealerTrack's website atwww.dealertrack.com and the SEC's website at www.sec.gov.Forward-looking statements included herein speak only as of thedate hereof and DealerTrack disclaims any obligation to revise orupdate such statements to reflect events or circumstances after thedate hereof or to reflect the occurrence of unanticipated events orcircumstances.
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