TaylorMade Golf introduces a new high-performance iron called Tour ...

Tag : iron
CARLSBAD, Calif. (August 25, 2008) -TaylorMade® Golf hasintroduced a new high-performance iron called Tour Preferred®,engineered to blend modern technology with classic design.

"The first thing you notice about the Tour Preferred iron when youposition it behind the ball is the classically thin topline, andthat it's shorter from heel to toe than the average iron you seetoday," said Brian Bazzel, TaylorMade manager of iron creation."What you don't see at address are the sole design and features inthe cavity that help drive the performance of this club."

The tour-configured sole was shaped with the help of in-depthfeedback from TaylorMade Tour Staff professionals, and features asoftened leading and trailing edge that work together to minimizeresistance and discourage digging. That helps the sole to powersmoothly through the turf to promote purer ball-striking.

The shallow, undercut cavity design allows substantial weight to bedistributed in the perimeter of the clubhead, equaling high MOI forexceptional stability and forgiveness on off-center hits. Thecavity also houses a vibration-management sound badge,strategically shaped and positioned over the Inverted Cone tofine-tune the club's pitch and resonance, ensuring that the soundof impact is solid and satisfying. Tour pros who tested the TourPreferred iron during development unanimously praised their feel,with many claiming that it delivers the soft feel of a forged iron.

Tour Preferred irons also incorporate TaylorMade's renownedInverted Cone clubface technology. Originally developed to improvethe average distance of TaylorMade drivers, Inverted Conetechnology expands the area of the clubface that delivers high ballspeed, promoting greater distance on off-center hits and helping tomaintain consistent distance from shot to shot.

"Our new Tour Preferred irons were developed for a wide range ofplayers, from middle-handicappers to tour pros," said Scott White,TaylorMade category director for irons. "That's how well theyperform and that's how easy they are to hit. We've worked hard thepast few years to prove to golfers that we're more than a metalwoodcompany, and these Tour Preferred irons are guaranteed to turn moreplayers into believers."

TaylorMade Tour Preferred irons are equipped with True TemperDynamic Gold steel shafts and Golf Pride Tour Velvet grips.Available in 2- through 9-iron, pitching wedge, attack wedge andsand wedge, at a manufacturer's suggested retail price of $899.Consumer availability begins on September 19, 2008.

About Taylor Made Golf Company, Inc. dba TaylorMade-adidas GolfCompany
Taylor Made Golf Company has led the golf industry's technologicalrevolution since the company was founded in 1979. TaylorMademetalwoods, irons and putters have been used to win hundreds ofprofessional golf tournaments around the world. In 1998, TaylorMadebecame a wholly owned subsidiary of the adidas Group. adidas Golffootwear and apparel is the choice of hundreds of professionalgolfers around the world. Learn more about TaylorMade-adidas Golfand its brands at (800) 888-CLUB orwww.taylormadegolf.com , www.adidasgolf.com and www.tmag.com .

About the adidas Group
The adidas Group is one of the global leaders within the sportinggoods industry, offering a broad range of products around threecore segments such as adidas, Reebok and TaylorMade-adidas Golf.Headquartered in Herzogenaurach, Germany, the Group has more than33,000 employees and sales of