HoMedics PowerMat Enter Joint Venture to Deliver Invisible ...

Tag : and wire
NEW YORK & COMMERCE TOWNSHIP, Mich. - (Business Wire)Michigan-based HoMedics and Israel/New York-based PowerMat, Ltd.announced a groundbreaking deal today that delivers on therevolutionary promise of wireless energy technology; the creationof a new consumer lifestyle based on ‘ ease of use ’ products that enhance consumers ’ experience and provide a level of luxury and comfort never beforeavailable – all within a wireless environment.
With the advent of PowerMat ’ s Surface Enhancement Technology (SET), traditional electricalwires are obsolete. SET technology delivers cordless electricalpower to nearly every kind of electronic device (laptops, cellphones, PDAs, etc.) placed on its ultra thin surface without theneed for multiple electronic outlets or docking stations. Designedfor use at home, at the office, in the classroom and on the road,this technology not only eliminates the unattractive tangle of “ wire spaghetti ” that accumulates behind and around work stations and home offices,it also eliminates the need to carry multiple bulky chargers topower a variety of electronic devices. Above all, it provides asafe, affordable and environmentally sound alternative totraditional powering methods, taking energy distribution to thenext evolutionary level.
As part of the deal, HoMedics and PowerMat have created a thirdentity – HoMedics PowerMat North America (HPNA) – to market and distribute an array of products equipped withPowerMat ’ s proprietary technology. SET is scientifically significant,environmentally “ smart, ” cost-efficient and utilizes magnetic induction as a power sourcerather than traditional electrical energy. This enables surfaces toact as invisible connectivity points for affordable, efficient andsafe distribution of wire-free energy and data to products that arePowerMat-enabled.
Designed to profile the power needs of any electronic device withwhich it makes contact through an ‘ electronic handshake, ’ SET technology facilitates the transfer of power when aPowerMat-enabled device is in immediate proximity with the PowerMatpowering source. PowerMat completely eliminates the transfer ofenergy when a device is in idle mode.
“ This joint venture between HoMedics and PowerMat is the perfectcomplement, ” said Ran Poliakine, Chairman of PowerMat. “ HoMedics has a long history of improving the lives of consumers byoffering personal wellness products that utilize the latesttechnologies. PowerMat is dedicated to bettering the lives ofconsumers through ‘ ease of use ’ technologies and by supporting the larger global effort to promotea cleaner, safer, and healthier environment. ” Mr. Poliakine, a well-recognized technology visionary, has foundedseveral successful companies and brought a wide array of innovativesolutions to the consumer market throughout his career.
“ HoMedics is thrilled to join PowerMat in this venture. HoMedics isdedicated to developing lifestyle-enhancing products at theforefront of emerging technologies and the SET interface will allowus to develop the next generation of technologies that deliver highconsumer satisfaction, ” said Alon Kaufman, CEO of HoMedics.
The “ House Without Wires ”
Earlier this year, PowerMat began construction on the first-ever ‘ House Without Wires ’ , a joint venture in partnership with Denpeki, a leading Japanesedeveloper of advanced construction products designed to create acleaner, safer, more efficient, and environmentally compatiblealternative to construction materials currently in use.
This highly ambitious collaboration is setting a new standard inthe construction industry by developing and commercializing the SmartWall , an industrial sheetrock embedded with PowerMat ’ s wireless solution. The SmartWall, with the ability to transmitwireless power and data to receivers connected to or embedded inelectronic devices of all kinds, enables virtually any surface tobecome an alternate method for power distribution, replacingelectrical sockets and docking stations.
About PowerMat
PowerMat provides a one-step solution for simultaneously deliveringpower to multiple electronics - including cell phones, laptops, andPDAs - so that batteries are never exhausted and wires areobsolete.
Ran Poliakine, former founder and CEO of Magink DisplayTechnologies, founded PowerMat Ltd. ( www.PowerMatdigital.com ) in Neve Ilan, Israel in 2007 as a tool of convenience to addressthe stresses and hassles of multiple chargers needed for operatingmultiple electronic high-and-low- power devices.
About HoMedics
Founded in 1987 by Ron Ferber and Alon Kaufman, HoMedics ( www.homedics.com ) began as a manufacturer of at-home massagers. Today, thefamily-owned business manufactures and markets more than 250personal care products, which are available to consumers at 50,000retail outlets in over 60 countries.
Based in Commerce Township, Michigan, HoMedics is an industryleader across all divisional categories, including massage,diagnostics, weight management, sensory and relaxation, sleepsolutions, and the home environment.

PowerMat USA
Scott Eisenstein/Joan Frier, 212-590-2436 or 2437
scott@pwrmat.com
joan@pwrmat.com