Grab A Slice Of The QSR Chicken Action

Tag : Zinc Coated
With the squeeze on the consumer pound QSRs are enjoyingresurgence and are maintaining their appeal through innovation &variety.

At the centre of their offering is chicken, the nations favourite.This popular meat is growing faster than any other protein withinthese national brands; chicken appears on McDonalds menu no lessthan 12 times & their current featured item is the Chicken Legend.Burger King US has even stated that chicken is at the heart oftheir recent upturn in results. All of this is great news for thesustained future of chicken on our menus as the target consumer inthese outlets is the 25-34 year old, habit former.

If we assume then that the national QSR brands have got theirchicken offering right, all foodservice outlets can follow theirlead and grab a piece of the action. Moy Park Foodservice offers abroad range of chicken products that can be served as part of anutritional menu offering, all of which can be cooked in a numberof ways, so you can serve your customers quickly and easily withconsistency. All coated chicken products are prepared usingnon-hydrogenated vegetable oil, which results in a huge reductionin trans fatty acids. No matter what your skill level in thekitchen, the range is easy to make and simple to serve.

To promote your chicken offering even further, you can create yourown bespoke menu online with Moy Park Foodservices Menu Makers andFREE POS is available to help you drive sales and increase profit.

Consumers are increasingly following a healthy living lifestyle andhealthy eating as a part of that is the one element which affectsus all, at all life stages. An overwhelming majority (90%) oftodays European & US consumers feel that health improvement is ofheightened importance and a staggering 64% actually took steps toimprove their health in the last 12 months. (Source: Mega trendsby Staff Reporter (2005))

Chicken is versatile, quick to prepare, good value for money, lowin fat, high in protein and provides a significant source of dailyrequirements of Vitamin B, iron and zinc so gram for gram, skinlesschicken is one of the lowest fat meats around. As women are the keyconsumers of chicken out of home, extend the reach of your menu byincluding chicken and you will be offering a healthy choice thattastes delicious and appeals to the modern consumer. Item last updated: Friday May 16 2008 10:04 Back to top