GlobalSpec Releases New White Paper on Industrial Marketing in a ...

Tag : industrial engineering
GlobalSpec (www.globalspec.com), the leading specialized searchengine, information resource and e-publishing company for theengineering, industrial and technical communities, today announcedthat it has released its newest white paper, "Pragmatic BusinessStrategy: Nine Ways to Make Marketing Work in Challenging Times."

Designed for companies within the industrial sector, this whitepaper offers advice on how companies can be one of those "successstories" that market and grow their business during challengingtimes. It provides practical tips for making marketing work in adifficult business environment, helping to prevent a downwardspiral of falling behind, gain market share from competitors whocut back, and position a company for a surge when conditionsimprove, including:

-- Focusing on what you can control

-- Measuring the past to size the future

-- Maintaining frequency and consistency

-- Focusing on quality over quantity

"In challenging times, it's more important than ever to findoptimal ways to get more out of marketing investments, and measureand account for marketing decisions," said Angela Hribar, chiefsales and marketing officer for GlobalSpec. "By offering this whitepaper to manufacturers and distributors in the industrial sector,GlobalSpec is reaffirming its commitment to helping these companiesmeet specific marketing goals designed to help them reach theirtarget audience effectively, gain greater control over marketinginvestments, and seize market opportunity through a variety ofproven tactics - even in challenging times such as these."

"Pragmatic Business Strategy: Nine Ways to Make Marketing Work inChallenging Times" can be downloaded free-of-charge at:http://www.globalspec.com/wp/ChallengingTimes_WP.

About GlobalSpec, Inc.

GlobalSpec, Inc. is the leading specialized vertical search,information services and e-publishing company serving theengineering, technical and industrial communities. GlobalSpec usersbenefit from domain-expert search engines, a broad range ofproprietary and aggregated Web-based content and 58 e-newsletters -helping them search for and locate products and services, learnabout suppliers and access comprehensive technical content.SpecSearch(R), GlobalSpec's trademarked search technology, allowsusers to search by specification more than 180 million parts in2,300,000 product families from more than 24,000 supplier catalogs.For suppliers, GlobalSpec offers highly filtered sales andmarketing opportunities, product promotion and brand advertisingplatforms, and a wide range of e-media advertising and marketingsolutions.

GlobalSpec, SpecSearch, The Engineering Search Engine and TheEngineering Web are registered trademarks of GlobalSpec, Inc.