GlobalSpec Releases New White Paper on Industrial Marketing in a ...

Tag : industrial wire

TROY, N.Y. (Business Wire) -- GlobalSpec (www.globalspec.com), theleading specialized search engine, information resource ande-publishing company for the engineering, industrial and technicalcommunities, today announced that it has released its newest whitepaper, "Pragmatic Business Strategy: Nine Ways to MakeMarketing Work in Challenging Times."
Designed for companies within the industrial sector, this whitepaper offers advice on how companies can be one of those"success stories" that market and grow their businessduring challenging times. It provides practical tips for makingmarketing work in a difficult business environment, helping toprevent a downward spiral of falling behind, gain market share fromcompetitors who cut back, and position a company for a surge whenconditions improve, including:
-- Focusing on what you can control
-- Measuring the past to size the future
-- Maintaining frequency and consistency
-- Focusing on quality over quantity
"In challenging times, it's more important than ever to findoptimal ways to get more out of marketing investments, and measureand account for marketing decisions," said Angela Hribar,chief sales and marketing officer for GlobalSpec. "By offeringthis white paper to manufacturers and distributors in theindustrial sector, GlobalSpec is reaffirming its commitment tohelping these companies meet specific marketing goals designed tohelp them reach their target audience effectively, gain greatercontrol over marketing investments, and seize market opportunitythrough a variety of proven tactics - even in challenging timessuch as these."
"Pragmatic Business Strategy: Nine Ways to Make Marketing Workin Challenging Times" can be downloaded free-of-charge at:http://www.globalspec.com/wp/ChallengingTimes_WP.
About GlobalSpec, Inc.
GlobalSpec, Inc. is the leading specialized vertical search,information services and e-publishing company serving theengineering, technical and industrial communities. GlobalSpec usersbenefit from domain-expert search engines, a broad range ofproprietary and aggregated Web-based content and 58 e-newsletters -helping them search for and locate products and services, learnabout suppliers and access comprehensive technical content.SpecSearch(R), GlobalSpec's trademarked search technology, allowsusers to search by specification more than 180 million parts in2,300,000 product families from more than 24,000 supplier catalogs.For suppliers, GlobalSpec offers highly filtered sales andmarketing opportunities, product promotion and brand advertisingplatforms, and a wide range of e-media advertising and marketingsolutions.
GlobalSpec, SpecSearch, The Engineering Search Engine and TheEngineering Web are registered trademarks of GlobalSpec, Inc.
GlobalSpec, Inc.
Amber Devin
Marketing Manager
Tel: 518.880.0200 ext. 5338
adevin@globalspec.com
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