Zumobi Now Offers Innovative Mobile Widgets Application to ...

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Zumobi Now Offers Innovative Mobile Widgets Application toBlackBerry UsersThe Zumobi Zoomspace gives users fast and easyaccess to mobile web content on BlackBerry or Smartphone devices.(Graphic: Business Wire) Award Winning Mobile Widgets Now Give Brands Direct Connect to aBroader Mobile Audience By BusinessWire SEATTLE, BUSINESS WIRE -- Zumobi (www.zumobi.com), the innovativemobile widget company, today announced the launch of itsapplication for BlackBerry devices. As the profile of Smartphone users expands to include more than just business users, Zumobi hasdeveloped its BlackBerry product to enhance the user experience by providing easy access to small "bites" of customized Web content via mobile device. TheZumobi platform, which is ad supported and gives a fully-brandedexperience to users, is an ideal medium for advertisers and contentproviders to directly reach consumers in an engaging andhighly-targeted manner.
With an already robust library of widgets (Zumobi calls them"Tiles") to entice users of Windows Mobile and BlackBerry with news, sports, weather, entertainment, games and more, Zumobinow offers even more new Tiles for users including NPR, AP Olympicsreport, Major League Baseball as well as social media sitesFacebook and Twitter. Users can also create their own Zumobi mobilewidgets from just about any Web content with the new Tile CreationWizard now available on Zumobi's website.
Popular industry weblog BlackBerry Cool will launch a branded Zumobi Tile to extend its brand to themobile space. "BlackBerry Cool is the first choice for timely news,opinion and reviews of the BlackBerry space, delivered to anaudience that expects updates when they are available," saidDouglas Soltys, editor-in-chief of BlackBerry Cool. "Until now,there have been few options to do this successfully over mobile.With Zumobi available now on BlackBerry devices, we will be able toreach our audience directly with news that is important to themwhile they are on-the-go."

The unique design of the Zumobi application provides the userdirect access to what they want, when they want it, with cached content forquicker retrieval of fresh information. This puts content at theirfingertips, and allows for a more engaging and immersive experiencefor brands. In the new age of mobile marketing, this direct contactwith consumers is ideal for brands looking to deliver products andservices that are tailored to a specific audience.
"By adding BlackBerry as our second major mobile platform, Zumobisignificantly expands our reach for brand and content partners.We're thrilled to introduce Zumobi to Blackberry's data-savvyusers, and look forward to providing them with a highly-engagingmobile experience," said Ken Willner, vice president of MarketDevelopment.
This announcement follows closely on the heels of the release of anupdated application for Windows Mobile announced in June. For atour of the Zumobi mobile widget platform or to download the mobilewidget platform for Windows Mobile and BlackBerry, please visithttp://www.zumobi.com or get.zumobi.com on the mobile Web.
About Zumobi
Free to consumers and supported by an advertising business model,Zumobi revolutionizes the way people access , retrieve and share Web-based content on their mobile phones . Through an intuitive and lush user interface, Zumobi is anapplication that allows people to easily "bounce" in and out ofsnack-sized bits of information and entertainment they want whileoffering advertisers a better way to connect with consumers. Zumobidelivers entertainment and information content to phones in aninnovative and fun way. For more information on Zumobi, pleasevisit www.Zumobi.com.
Contacts:
Zumobi Contact: Cindy Spodek Dickey,
Vice President - Marketing +1-206-269-1111 cindy@Zumobi.com orPublic Relations Contact: GRC for Zumobi Kirsten Woodard orKathrine Dela +1-949-608-0276 zumobi@globalresultspr.com
Copyright Business Wire 2008. All Rights Reserved

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