MySpaceTV Partners with Sid and Marty Krofft to Bring New and ...

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MySpaceTV Partners with Sid and Marty Krofft to Bring New andExclusive Content to Online ViewersSid and Marty Krofft BrandedChannel on MySpaceTV (Photo: Business Wire) Branded MySpaceTV Channel Features Archived and Exclusive Contentfrom 70's Pop Culture Icons, Sid and Marty Krofft "Krofft Kwikies"from Classic Children's Shows Including "H.R. Pufnstuf," "Land ofthe Lost," "Sigmund and the Sea By BusinessWire LOS ANGELES, BUSINESS WIRE -- MySpace, the world's most popularsocial network, today announced the launch of a new exclusivebranded channel with Sid and Marty Krofft. Sid and Marty KrofftPictures, creators of beloved children's television shows throughout the 1970's and '80's (including "H.R. Pufnstuf,""Land of the Lost," "Sigmund and the Sea Monsters," and "TheBugaloos"), have made MySpaceTV their official social network andwill populate the channel with full-length licensed content,"Krofft Kwikies" (short-form episodes of the original series),along with highlight clips of favorite Krofft characters andmoments. The videos will be viewable by going to the officialprofile http://www.myspace.com/krofft, where Sid and Marty willalso regularly communicate with fans through personal videos andintroductions. The Krofft channel comes at a time when theirproperties are having a resurgence, including an upcoming film fromUniversal Pictures based on the Krofft's famed "Land of the Lost"set for release on July 17, 2009.
"The minds of the Krofft brothers have dazzled people forgenerations. The resulting works are entertainment institutions,"said Josh Brooks, VP of Marketing for MySpace. "By bringing thiscontent (in short- and long-form pieces) to MySpaceTV, we areopening their work and legacy to millions of people who may nototherwise have been exposed to the mad genius of these iconiccreators. It's another example of how household names are makingMySpace their home on the web and taking control and using thecommunity on MySpace for new content options."
Added Sid and Marty Krofft, "What pleases us most about ourrelationship with MySpace is that our creations will now have theopportunity to be introduced to a new generation of fans, whilestill allowing our long-time supporters a one-stop-shop for contentfrom The World of Sid and Marty Krofft."

This alliance represents a major step in the use of libraries withsignificant "perennial" characters and stories - the hallmark ofSid and Marty Krofft. The unique content is perfect for the rangeof new technologies and platforms that were not even contemplatedwhen the characters were originated. MySpace represents the cuttingedge of consumer content today; the Sid and Marty Krofft library isparticularly well suited to the vignette format which plays so wellin this digital space.
The World of Sid and Marty Krofft channel on MySpaceTV will serveas the ultimate destination for those who already know and love thepopular shows, as well an introduction to those who are new to theworlds of "H.R. Pufnstuf", "The Bugaloos," "Sigmund and the SeaMonsters," "Lidsville," and others. The dedicated channel willinitially include 3-5 minute condensed episodes from seven of theKrofft series, highlights from the various series characters andmoments, up-to-date news briefs on what's happening in the world ofSid and Marty Krofft, and of course, the iconic theme music thatidentifies each series. Both the theme music and short-form videoscan be embedded into fans' MySpace profiles. In time, the profilewill also feature exclusive interviews with the directors,never-before-seen and behind-the-scenes footage, and hilariousouttakes.
Localized in 29 international territories, MySpaceTV allows usersto share and create videos in their own language, discover the mostpopular and relevant videos in their markets, and connect withother local users. Localized versions of MySpaceTV are available inseven different languages across France, Germany, Australia,Ireland, Spain, Italy, Mexico, Switzerland, Austria, Canada,Netherlands, New Zealand, Japan, Sweden, Latin America, Denmark,Norway, Finland and the United Kingdom.
Sid and Marty Krofft join a roster of partners and original contenton MySpaceTV including Special Delivery, Roommates, BBC Worldwide,The Onion News Network, LonelyGirl15, Banzai, Prom Queen, NationalGeographic, quarterlife, The New York Times, TMZ.com, Atomic Wedgie, HowCast, Expert Village, Sports Illustrated, FOX's IGNEntertainment, LX.TV, Octane TV, SiTV, Studio411, and VBS.tv (fromthe makers of Vice Magazine).
About MySpace
MySpace, a unit of Fox Interactive Media Inc., is the premierlifestyle portal for connecting with friends, discovering popularculture, and making a positive impact on the world. MySpace hascreated a connected global community by integrating web profiles,blogs, instant messaging, e-mail, music streaming , music videos, photo galleries, classified listings, events,groups, college communities, and member forums. MySpace'sinternational network includes more than 20 localized communitysites in the United States, Brazil, Canada, Latin America, Mexico,Austria, Denmark, Finland, France, Germany, Ireland, Italy,Netherlands, Norway, Portugal, Spain, Sweden, Switzerland,Australia, India, Japan, and New Zealand. Fox Interactive Media isa division of News Corp. (NYSE:NWS) (NYSE:NWS.A) (ASX:NWS)(ASX:NWSLV).
(*) Among the top 2000 domains comScore Media Metrix, May 2008. Formore information on comScore Networks, please go tohttp://www.comscore.com.
About Sid & Marty Krofft Pictures
Beginning in 1969, The Kroffts quickly became known for producingthe landmark children's television series "H.R. Pufnstuf." Characterized by the use of puppetry,large sets and special effects , the Kroffts' work quickly gathered followers that would later onturn them into cult icons of the seventies. Other popular Krofftproductions include "Land of the Lost" (1974), "Electra Woman andDyna Girl" (1976), "Wonderbug" (1976), "The Bugaloos"(1970),"Sigmund and the Sea Monsters" (1973), and "Lidsville"(1971), amongmany others.
Contacts:
MySpace Dani Dudeck,
310-969-7148 ddudeck@myspace.com or Krofft Paul Pflug/MarissaKiersch,
323-658-1555 paul@pcommgroup.com / marissa@pcommgroup.com
Copyright Business Wire 2008. All Rights Reserved

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