In Time for Birthday Season, Shutterfly Launches New Products That ...

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In Time for Birthday Season, Shutterfly Launches New Products ThatBring Kids' Favorite Characters to the PartyShutterfly CenterStagePoster: Dora and My Birthday Fiesta (Graphic: Business Wire) Posters that Put a Child Front and Center and Customized CardsCo-Starring Favorite Licensed Characters Sure to Spice up anyBirthday Celebration By BusinessWire REDWOOD CITY, Calif., BUSINESS WIRE -- In time for the mostpopular birthday months - July and August - Shutterfly, Inc.(NASDAQ:SFLY), the leading Internet-based social expression andpersonal publishing service, today announced CenterStage Posters,its recent addition to the company's line-up of birthday solutionsfor children. Shutterfly CenterStage Posters allow parents to puttheir child's face into a poster featuring notable characters likeDora the Explorer(R) and SpongeBob SquarePants(R), or into excitingTravel, Action or Animal Adventures. Paired with Shutterfly's newbirthday greeting cards, children can surround themselves withtheir favorite licensed characters at this year's celebration.
According to the National Center for Health Statistics, for thepast five years, the most popular months to have a baby are Julyand August, which means parents will be extra busy this summerplanning birthday celebrations. For children of all ages,Shutterfly offers many birthday solutions that make party planningeasy and fun from start to finish:
Pre-Party

You're Invited!: A cast of characters including SpongeBobSquarePants, Dora the Explorer and Diego meet Shutterfly'sabundance of customizable details like style, font, color and size,to help parents announce the shindig in style. Choose from 5x7Greeting Cards, which Shutterfly can mail directly to guests aftersimple address book upload; or 4x8 and 5x7 Party Invitations thatare mailed to the host in sets of 12 for personalization.
The Big Day
Decor to Delight: With Shutterfly CenterStage Posters, children andguests of all ages will get a kick out seeing the birthday star'sface set in the action. Younger kids will love seeing themselvesriding a pterodactyl in Diego and My Dinosaur Adventure;celebrating a birthday with a cake, presents and a personalizedcard in Dora and My Birthday Fiesta; singing their hearts out inSpongeBob SquarePants and My Silly Band Adventure; or learning thealphabet using fruits and veggies in My Yummy Alphabet Poster.Giggles will ensue when kids of all ages discover themselves ridingan elephant, sitting atop a yak, portraying an astronaut, riding ahot-air balloon, kayaking or wakeboarding in one of three Adventureposters: My Animal Adventure, My Travel Adventure and My ActionAdventure. Shutterfly CenterStage Posters are not only perfectparty decor, but they will make for creative bedroom art after thebig day. To learn more, visithttp://www.shutterfly.com/shop/product_c10720/CenterStage_Posters
The Special Gift
Celebrate the Star of the Party: Give the gift of reading this yearwith a personalized CenterStage book. The guest of honor will loveseeing their face and name alongside their favorite characters.Choose from Dora the Explorer in Dora and My Rescue Adventure,Sesame Street characters in My Happy Day on Sesame Street and MyAdventure on Sesame Street, and whimsical scenes in My AlphabetAdventure. Shutterfly CenterStage books are perfect children ages 1through 6.
Post-Party
Thanks for the Memories: Keep Dora, Thomas the Train(TM) orClifford the Big Red Dog(TM) nearby all year by creating one ofShutterfly's award-winning 12x12 Memory Books or 8x8 Story Books toremember the fun of a birthday or other significant event. Withcustomizable hardback covers and simple prompts for entering photosand text, these books are lasting and entertaining keepsakes foryears to come.
Shutterfly's full suite of kid's character products is availableat:
http://www.shutterfly.com/shop/product_c10700/CenterStage_Products
About Shutterfly
Founded in 1999, Shutterfly, Inc. is an Internet-based socialexpression and personal publishing service. Shutterfly provideshigh quality products and world class services that make it easy,convenient and fun for consumers to preserve their digital photosin a creative and thoughtful manner. Shutterfly's flagship productis its award-winning Photo Book line, which helps consumerscelebrate memories and tell their stories in professionally boundcoffee table books. More information about Shutterfly (NASDAQ:SFLY)is available at www.shutterfly.com. Shutterfly and Shutterfly.comare trademarks of Shutterfly, Inc.
Contacts:
Shutterfly,
Inc. Gretchen Sloan,
650-610-5276 gsloan@Shutterfly.com
Copyright Business Wire 2008. All Rights Reserved

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