AOL\'s Platform-A Integrates Buy.At Affiliate Network and Goowy Media

Tag : Power Tools

"This solution combines the best of affiliate and widgetadvertising in a solution that benefits publishers and advertisersalike," said Lynda Clarizio, President of Platform-A. "Publisherrevenue potential, brand exposure for the advertiser, and potentialconversions grow virally each time the widget is downloaded by aconsumer."
Entertainment advertiser Ticketmaster.com is the first buy.atadvertiser to work with Platform-A in developing and distributingthis new affiliate feature. The customizable "EventEngine" widgetis now available for download by buy.at affiliate publishers.Ticketmaster's "EventEngine" campaign widget can be tailored topromote specific Ticketmaster events. All ticket purchases thatoriginate from Ticketmaster's widget are credited to the buy.ataffiliate network publisher.
Goowy Media forms part of AOL's newly created People Networksbusiness unit, which combines social media network Bebo, the AIMand ICQ personal communications network, and social search andanswer service Yedda. People Networks' collection of communityplatforms reaches 80 million unduplicated users worldwide.
About Platform-A
Platform-A, AOL's advertising business, is the industry's largestdigital advertising platform, offering the most comprehensive suiteof marketing solutions, powered by the Web's best advertisingtechnologies. Platform-A includes AOL's leading media properties -AOL.com, AIM, MapQuest, and more - and Advertising.com'sthird-party networks. Platform-A also includes TACODA's audienceinsights and behavioral targeting; Quigo, a site- andcontent-targeting solution; ADTECH, an international digital adserving business; Third Screen Media, a mobile ad serving network;and buy.at, an affiliate marketing solution. Platform-A currentlyhas operations in the United States, nine countries across Europe,including Denmark, Finland, France, Germany, Netherlands, Norway,Spain, Sweden, the UK, and Japan through a joint venture withMitsui. Learn more at http://www.platform-a.com.

Source: Business Wire
More News in this Category