Fashion Game On The Rise: Playtime with A Bottom Line

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The Fashion Fantasy Game is a virtual world where players, asdesigners and store owners, compete for rankings, ratings andvirtual currency while learning to utilize the tools of marketing,advertising and promotion. There are multiple levels of the gameand players can upgrade by virtue of their earnings or through amembership fee. While early readers can have fun with visualelements, other players get exposed to a more strategic-orientedgame. Fabric choices, manufacturing locations, real estateselections, advantages of trademark options, exclusivityarrangements, and learning to network within your industry are allthoughtful decisions that require an understanding of business andfinance. The more successful a player is the more complex is theirgame experience.
A noted female entrepreneur herself, Nancy Ganz understands thevalue of knowledge and experience when developing and marketingrevolutionary ideas and concepts. As the undisputed inventor ofShapewear, Nancy discovered a unique market niche within intimateapparel with her Body Slimmers by Nancy Ganz line and waschallenged to educate an industry that she had not yet experienced.Ganz likens The Fashion Fantasy Game to a playground-basedclassroom for young teens and tweens that inspires them and exposesthem to real world possibilities for the future.
March is Women's History Month but no special reminders are neededto highlight the challenges of young girls as they go through theiradolescent years. Starting at the age of eight, girls begin toadjust to and accept a less dominant role in academics, sports andsocial situations. From the ground-breaking studies by AAUW in the1990's to the recent "Supergirl Dilemma" by Girls Inc.(all highlighted in the Alice Paul Institute's remarkablecompendium, "Share Our Voice") the same realities holdtrue - girls at this age need to be provided with positive rolemodels, assertiveness- skills and "actual programs that willbuild self-esteem and not just talk about it." Collectively,as these studies have shown, girls succeed best in environmentsthat promote two-way conversations.
The Fashion Fantasy Game team is creating a site that supports theneeds of this adolescent female demographic. While skill-buildingand community-based activities occur throughout the game play,there will also be an Advisory Board of noted female business womento serve as role models. These Board members will offer guidanceand connect to the players through special events within thevirtual world. "I created this game to help young girlsexplore and get insights into the real world of business,"explains Nancy Ganz, founder of R. Lilly Tuckerwear and the FashionFantasy Game." "By using the web we are incorporatingtheir environment of choice to inspire them and broaden theirhorizons."
Each week, the Fashion Fantasy Game will add new elements andsurprises that are all hooked to learning - even the virtualvacations will give players unique insights into foreign locations.And, while the number of users steadily grows, the Fashion FantasyGame team sees no limit to its impact. Partner Nancy Jackson Hodin,a video content entrepreneur, adds that "having heard fromgirls in the UK, Australia, France and Italy, the game is alreadysucceeding in having a global impact."