Intelligent Direct Introduces Comprehensive Direct Marketing Tools

Tag : Tool Sets
Intelligent Direct, the market leader in mapping and data servicesfor businesses, announced today the introduction of a comprehensivetool and data set for use by direct marketers who need toaccurately and quantitatively target neighborhoods. These toolsfeature access to Urbanware Neighborhoods™, UrbanMapping’s database product of 40,000 U.S. neighborhoodboundaries found in more than 2,000 cities and towns, as well asClaritas demographics and data with NAVTEQ Streets and mappinglayers. The tool set supports direct marketing applications thatrequire accurate geocoding and data analysis, as well as mappingand web-based information systems. The announcement was made at theDM Days New York Conference & Expo, which is being held June10-12 at the Jacob K. Javits Convention Center in New York City.

Direct marketers use the collection of Intelligent Direct tools anddata to achieve the most accurate quantitative information andanalysis available for neighborhood level decision making. Withprograms that deliver better results at lower costs, directmarketing managers will be able to make more informed decisions fortheir business.

“Our work over the last 20 years shows that many directmarketing programs benefit from neighborhood level data managementand analysis. The tools and data set that we have introduced allowdirect marketers to access neighborhood level precision with themost accurate data available. The combination of UrbanMapping’s Urbanware Neighborhoods and Claritas data withNAVTEQ mapping geographies is their best choice,” said DanOlasin, Intelligent Direct’s president and founder.

Olasin added, “Intelligent Direct applies proprietarytechnologies for precisely projecting data into neighborhoods andsmall geographies. We can demonstrate the differences inneighborhood level analysis. For target marketing, direct mailprogram management, and other direct marketing applications, ourclients have the tool sets and neighborhood data best suited fortheir applications.”

Ian White, Urban Mapping CEO, commented: “We are impressed byIntelligent Direct’s experience in creating geography-basedsolutions for businesses. Additionally, their leadership indeveloping neighborhood-focused solutions makes them an idealprovider of services leveraging our Urbanware neighborhood boundarydata, for direct marketing applications.”

About Intelligent Direct, Inc.
For over 25 years, Intelligent Direct, Inc. and its affiliates havebeen providing a comprehensive selection of business maps andmapping solutions. Based in Wellsboro, PA with an office in Irvine,CA, Intelligent Direct, Inc. has over 60 employees serving almost20,000 clients, including nearly 100% of the FORTUNE 500. Thecompany, founded in 1985, sells maps under the name MarketMAPS andinternet mapping solutions under the name of GbBIS. IntelligentDirect, Inc. provides geographic information, services, andproducts, including highly accurate geographic databases andinternet mapping solutions. For information about IntelligentDirect, visit www.marketmaps.com, wwww.zipcodemaps.com,www.mapsales.com and www.GbBIS.com, or call 570-724-7355.

About Urban Mapping, Inc.
Urban Mapping's location-rich Urbanware products enhance the valueof local content for interactive applications. The company'sflagship product Urbanware™ Neighborhoods is a database ofinformal space and is used by all major portals, map platforms andInternet yellow page publishers, including Microsoft's VirtualEarth, Idearc's SuperPages.com, MapQuest and AT&T'sYellowPages.com. Urban Mapping also offers a database of masstransit systems and a novel geotargeting solution focused on theneeds of local search.