HarvestMark Delivers Instant Traceability

Tag : Instant Food

2008-07-24 — YottaMark Inc., a product traceability, authentication,and marketing solutions company, today announced that Delta PrepackCompany has selected HarvestMark for Cases for a pilot program todeliver traceability for its case-packed tomatoes.
The HarvestMark for Cases solution will enable the Manteca,California-based tomato packer/shipper to enhance its food safetyefforts, deliver on-demand quality and customer service programs,and provide instant trace-back to its foodservice and retailcustomers.
Compliant with GS1 and other emerging traceability standards, theHarvestMark solution uses secure codes printed on cases, trays,clamshells, and bags to deliver instant traceback and easytrace-forward transactions in response to suspected food borneillness or recall events. Giving each product unit a uniqueidentity, the solution enables brand owners to create a one-on-onecommunication channel with customersdelivering relevant productinformation 24 hours a day, seven days a week.
"Traceability is a well-established process in our food safetyprogram today," says Parker Booth, president, Delta PrepackCompany. "Our traceback system has been critical in buildingconfidence with our customers, and we have been looking at ways toeven further enhance our system. After reviewing the options in themarket, we chose to run a pilot of the HarvestMark solution as theplatform to meet our stringent traceability requirements. Thedeployment of HarvestMark has the potential to reinforce ourongoing commitment to quality, integrity, and innovation, and bringnew opportunities to interact with and deliver timely informationto our foodservice and retail clients."
HarvestMark codes applied to each case of Delta tomatoes will linkto harvest and packing data. The codes can be scanned or typed inat a secure Web portal to access up-to date product information.Delta Prepack can tailor the product information to differentgroups. Available anywhere, anytime, the system enables DeltaPrepack to combine traceability with marketing programs such assurveys and promotions, and deliver customized information for eachcustomer.
"Building and maintaining trust and safety are paramount toboth shippers and buyers of fresh foods," says J. Scott Carr,president and CEO, YottaMark. "We are excited to implementHarvestMark for Delta Prepack Company's 2008 harvest season andallow them to test the benefits of on-demand traceability andcase-level marketing to their foodservice and QSR customers."
HarvestMark is fully compatible with the Produce MarketingAssociation's Guidelines on Traceability. The system can bedeployed for item, case, and pallet trace-forward and trace-back.As an on-demand hosted solution, brand owners and growers can getstarted on day one without installing and supporting costlyhardware and complex enterprise software.