YottaMark Launches HarvestMark(R) for Cases

Tag : Instant Food
YottaMark, Inc., a leader in product traceability, authenticationand marketing solutions, today announced the launch ofHarvestMark(R) for Cases. This enhancement to HarvestMark, amarket-proven fresh food traceability solution, provides on-demandproduct alerts, direct quality feedback, and secure access toharvest data, in addition to marketing programs designedspecifically for the foodservice supply chain.

Compliant with GS1 and other emerging traceability standards, theHarvestMark for Cases solution uses secure codes printed on casesto deliver instant trace-back and enable easy trace-forward inresponse to suspected food borne illness or recall events. Givingeach product a unique identity, the solution creates one-to-onecommunications between growers, distributors, retailers andfoodservice operators - providing relevant product information 24hours a day, seven days a week.

"Access to information and the ability to communicate across thesupply chain are critical in today's produce supply chain," saidMike Jacobson, warehouse manager for Eagle Eye, a Utah-based freshproduce packer and an early adopter of the HarvestMark solution."Through HarvestMark, our foodservice customers can easily obtaininformation about our product offerings - including source oforigin, harvest data and other safety information - through asecure site. This has not only enhanced our ongoing food safetyefforts but has also helped us establish new levels of confidenceand trust with our customers."

HarvestMark codes on each case or pallet can be scanned or typed inat a secure Web portal to access up-to-date product information.Available anywhere, anytime, the system enables brand owners tocombine traceability with marketing programs such as surveys andpromotions, and deliver information customized for eachconstituent. Foodservice operators, quick service restaurants(QSR), and retailers can trace and access product information andbenefit from on-demand product and quality alerts. They can alsoprovide instant feedback on produce quality, timeliness, and othersupply chain data. The system is also designed to integrate withother data streams - such as time-temperature monitoring fromPakSense, a leader in cold chain monitoring solutions.

"The ability to quickly determine which cases of produce may or maynot be impacted in a specified recall is imperative for foodservicebuyers and shippers that source and distribute products frommultiple suppliers," said Kip Knight, YottaMark advisory boardmember and former marketing executive for Taco Bell Corp. and KFCInternational. "HarvestMark provides visibility into essentialharvest and product information, and drives the delivery of timelyproduct quality and safety alerts, as well as other valuableinformation essential to making critical food safety decisions thatcan impact hundreds of thousands of end customers."

As an on-demand hosted solution, growers, packers and shippers canget started on day one without installing and supporting costlycomputer servers and complex enterprise software. HarvestMarkfeatures an open architecture for seamless integration withmaterial requirements planning (MRP) or enterprise resourceplanning (ERP) systems, and easily fits into existing foodserviceworkflows. Designed for field- or line-packed produce, meat, andseafood, HarvestMark deployment offers zero impact on packagingproductivity, and works with a wide range of packaging formats andpractices.

YottaMark will be exhibiting at the upcoming Produce MarketingAssociation (PMA) Foodservice Conference and Exhibition takingplace in Monterey, Calif., July 25 to 27th. To learn more aboutHarvestMark solutions visit www.HarvestMark.com or call1-866-768-7878 or +1 650-624-6200 for international calls.

About YottaMark, Inc.

YottaMark, Inc. provides the most secure and simple to deployunit-level brand security and real-time channel intelligencesolution in the market. YottaMark's powerful technology platformdelivers effective product authentication and traceability to helpbrand owners increase consumer trust, build new levels of channelintelligence, and drive sales. HarvestMark(R), the fresh foodtraceability solution from YottaMark, speeds response to suspectedrecall events, and delivers valuable item-level product informationand marketing programs across the supply chain, all the way to theconsumer.

YottaMark's security codes are now protecting millions of dollarsof branded goods. Leading companies in the fresh produce,electronics, and consumers packaged goods industries rely onYottaMark to increase security in the channel and inspire trust intheir brands.

YottaMark is a privately held company headquartered in RedwoodCity, Calif. More information can be found at www.YottaMark.com.