Sierra Mist, the lemon-lime soft drink brand becomes famous

Tag : Documentary Bag
Sierra Mist, the lemon-lime soft drink brand is known  for the comedic spirit on Friday, July 25. .  "We essentially asked the question, 'what if we could combine thecross-cultural appeal of animated shows such as Family Guy andSouth Park, with the idea of developing an alternative news sourcesuch as The Daily Show or certain blogs?'" said Frank Cooper , VP of portfolio brands, Pepsi-Cola North America. "Adamimmediately understood the power of the idea and pulled together anamazing team to bring On the Bubble to life."
On the Bubble is Sierra Mist's latest venture in collaborating withcreative talent who seek to push the boundaries of convention andexplore new opportunities across a variety of platforms. Workingwith de la Pena and the producers at medium(TM), an entertainmentcontent studio and sister company to Levity Entertainment, thebrand enlisted a team of animation and comedy industryprofessionals such as Worldwide Biggies CEO Albie Hecht , Emmy-winning animation director Mark Salisbury and South Park writer Glasgow Phillips, among others, to producethe show.
"This is first-rate secondhand news," said de la Pena. "It hasalways been clear to me that Sierra Mist is the best brand in thehistory of the universe and the fact that they are doing this showproves that I am right."
On the Bubble is based on a group of tech-savvy college kids who,despite having no budget and few resources, create an online newsprogram from their dorm room that appears to be falling apart atthe seams. While the episodic series will offer satiricalcommentary on real news, the scripts will mostly focus on the fiveanchors' interaction with one another during 2-3 minute segmentsshamelessly titled "Tool Bag of the Week," "What the Hell?!" and " My Bad ." Characters and cast include:
-- Andrea Valverde , On the Bubble's most professional and committed lead anchorvoiced by Liz Loza
-- Luke Hastings , the resident "slacker" and co-anchor played by Adam de la Pena
-- Kevin Mac , the slick, ego-centric co-anchor played by animation voiceveteran Andy Sipes
-- Gordo Roberts , the self-proclaimed entertainment "expert" voiced by Aqua TeenHunger Force's Dana Snyder
-- Clyde Evans , On the Bubble's professional skater and extreme sportscorrespondent, played by stand-up and sketch comedy veteran Jordan Black
To launch the web series across multiple online platforms, SierraMist drew expertise from a cross-functional agency team whichincluded digital shop, Tribal DDB, and digital strategy company,Undercurrent.
On the Bubble's official launch will take place during an openpanel discussion on Friday, July 25 at Comic-Con San Diego between 2:00 p.m. - 3:00 p.m. in room 7AB. At this time, de la Pena will introduce the cast andthe animation team behind the show as well as reveal a special,one-time-only On the Bubble screening produced exclusively forComic-Con fans.
Sierra Mist executives will also be on the panel to shed light onthe new wave of brand-produced entertainment and discuss thedecision to be the main driver behind this project. Additionally,with the number of Hollywood show pitches increasing each year, the Q & A portion of thepanel will offer aspiring animators and comedic content creatorsinsightful tips on getting their ideas green lit by major brandseager to discover and invest in up-and-coming talent.
For new On the Bubble episodes, tune in each Wednesday at www.OnTheBubbleNews.com . For more information about Comic-Con registration, please visit www.comic-con.org .
About Sierra Mist
Sierra Mist is a product of Purchase, N.Y. -based Pepsi-Cola North America ( www.pepsi.com ), the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada . Its U.S. brands include Pepsi, Mountain Dew, Aquafina, SierraMist, IZZE, SoBe, Mug, Tava, Tropicana Twister Soda, TropicanaJuice Drinks, Dole and Ocean Spray single-serve juices. The companyalso makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively,via joint ventures with Lipton and Starbucks. For more information,visit www.pepsiproductfacts.com
About medium(TM)
medium(TM) is a new type of content development studio designed toassist America's leading brands in creating original entertainmentconcepts to capture the attention of their core audience.medium(TM) bridges the disciplines of advertising, branding andentertainment to deliver highly relevant original content, targetedto specific segments, across multiple platforms. The company'saward-winning creative team staffs a full-service production housethat manages all parts of the content development process fromresearch to production to distribution. "At medium(TM), we allowcontent to happen - where the Message Becomes the medium(TM)." Formore information on medium(TM), please contact 310.417.4888.
About Worldwide Biggies
Worldwide Biggies Inc., led by CEO Albie Hecht , is a new digital entertainment studio creating web-basedintellectual properties for kids, families and young adults thatare designed for additional distribution in the film, TV andlicensing arenas. Worldwide Biggies launched its firstmulti-platform hit on Nickelodeon and Nick.com last year with TheNaked Brothers Band and has produced the Video Game Awards on SpikeTV, which Hecht created during his tenure as the network'spresident. Last year, Worldwide Biggies also debuted Worldwide Fido( www.worldwidefido.com ) a website dedicated to user-submitted videos of dogs andpartnered with TMZ.com on Star vs. Star ( www.starvsstar.com ) an online celebrity fan community that features a celebrityfantasy league, a weekly video webcast and amazing Star Card artwork. Worldwide Biggies' affiliated non-profit Shine Global wasnominated for an Academy Award in the Best Documentary Featurecategory this year for War/Dance, a documentary set against thebackdrop of Uganda's 20 year civil war. Most recently Biggies launched The PrincessBride Game ( www.princessbridegame.com ), the first-ever downloadable video game based on the classicfilm. More information go to www.wwbiggies.com
Disclaimer
On the Bubble is a creative work of comedy, parody, and criticalcommentary on current events and public figures. Originalcharacters, names and places are fictitious and do not depict realpersons, places or events. Comedic references or other opinionsexpressed about actual persons, products, or works of any kind arefor entertainment and commentary purposes only and do not reflectany sponsorship, endorsement, affiliation or approval whatsoever byany of those actual persons, products or works of On the Bubble,nor of any of the content presented in On the Bubble, nor of any ofOn the Bubble's sponsors or affiliates.
SOURCE OnTheBubbleNews.com