Fresh & Easy Wines Receive 63 Awards

Tag : artificial grapes

EL SEGUNDO, Calif., July 9 /PRNewswire/ -- Fresh & EasyNeighborhood Market wines have received 63 awards in less than sixmonths. More than half of Fresh & Easy's 65 specially selectedwines have received awards, including a Best in Show, 90 ParkerPoints and Platinum Medals. Most award winning wines are pricedunder $10 , including two which retail for only $1.99 in California and $2.99 inArizona andNevada.
"We believe our customers should not have to compromise on qualitysimply because they don't want to spend a lot on wine. We are proudto offer extremely high-caliber, award-winning wines at incredibleprices," said Simon Uwins , Fresh & Easy Chief Marketing Officer.
Fresh & Easy works directly with a Master of Wine to developmost of the company's 65 specially selected wines. Masters of Wineare highly regarded throughout the industry as extensively trainedwine experts, and there are only 251 in the world.
At Fresh & Easy, wines are shelved according to grape varietalsinstead of region, and all Fresh & Easy specially selectedwines contain labels that give their customers useful informationregarding the source of the grapes, food pairing ideas, wine styleand storage details.
About Fresh & Easy Neighborhood Market
Fresh & Easy currently has 64 grocery markets openthroughoutSouthern California and inNevada andArizona. The companyis a subsidiary of U.K.-based Tesco, one of the world's largestinternational retailers, which has invested $2 billion over five years in Fresh & Easy.
Fresh & Easy's private brand has no artificial colors orflavors, no added trans fats, and only uses preservatives whereabsolutely necessary. The company also offers a range of nationalbrands and authentic products. All food is delivered daily and datecoded so customers know it is fresh.
More information regarding Fresh & Easy Neighborhood Market canbe found at http://www.freshandeasy.com .
SOURCE Fresh & Easy Neighborhood Market