Next Generation Soft Drinks Innovation in natural, functional and ...

Tag : Private Label Energy Drinks
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Key issues examined by this report...

" Health claim legislation in Europe beginning to have an impact onsoft drinks NPD. Development of condit ion specific drinks hasbecome costly and time intensive as manufacturers have to invest inscientific efficacy of the ingredients/products which in turnlengthens NPD cycles.
" Demand for a prolonged natural energy boost is driving a shift insoft drinks from stimulants (i.e. Red Bull) to a more sustainableenergy enhancement.
" Green issues are having an impact on soft dr inks NPD.Manufacturers are developing new ethical packaging innovations suchas bioplastics and lightweight packaging.
" Increased tourism is leading to a demand for exotic flavors.Consumers are becoming more experimental and as such are demandingnew and exciting flavors in their soft drinks.

Next Generation Soft Drinks
Innovation in natural, functional and premium beverages

There is a shift in the soft drinks market from a focus onfunctional condition specific products to drinks that have a moregeneral wellness positioning. Driving this movement is consumerdemand for natural and exotic ingredients in addition to new healthclaim regulation in Europe. Next Generation Soft Drinks is amanagement report that provides the definitive analysis of the softdrinks market by giving detailed market volume and share of throatdata. This report also looks at the key trends that are evolving inthe soft drinks market in health, convenience and indulgence andwhat manufacturers are doing to drive these changes by analysinginnovative trend leading brands. Develop more effective NPDstrategies for soft drinks using this new reports analysis of thedevelopment of the beverage market by country and productcategory...

This new report will enable you to...
" Predict future market growth levels with this report´sanalysis of key drivers and inhibitors and understand the impactnew European health claim legislation will have on NPD in the softdrinks market.
" Quantify new and emerging soft drinks opportunities using currentand forecasted market data across 8 categories in 7 countries(including the US and Europe) to 2010, detailing the size andgrowth of soft drinks categories including energy and sport drinks,ready to drink tea and coffee and bottled water.
" Improve targeting and the effectiveness of your NPD strategieswith this reports analysis of Productscan data of over 10,000 softdrinks products launched between 2004 and 2007. NPD is analysed interms of category, region, innovation, packaging type, product tagand flavors.
" Learn from NPD strategies of leading innovators in soft drinks asdetailed in this report´s analysis of best practice incompanies including Coca-Cola, PepsiCo and Innocent.

Your questions answered...
" Which soft drink categories will reach t he highest value andvolume growth rates?
" Which are the major trends influencing soft drinks NPD?
" How will the soft drinks industry be affected by impending healthclaim legislations?
" Who is leading the way in innovation in the soft drinks industry?
" How is premiumization affecting the soft drinks industry?

Some key findings from this report...
" The total combined market value of the US, Japanese and Europeansoft drinks market is expected to increase by a compound annualgrowth rate (CAGR) of 2.7% to $4 81.5 billion by 2010.
" Europe will experience the largest increase in market volume inthe soft drinks sector, with a CAGR of 4.2% predicted to 2010.
" Sports and energy drinks saw an increase of 47% in productlaunches between 2004 and 2007. This is a result of the trend forhealth and wellness drinks that provide susta inable energy.
" By 2010, 27.4% of all sof t drinks sold will be private label.Private label soft drinks manufacturers remain a threat to brandedsoft drinks manufacturers and will continue to do so in the comingyears.