Winn Dixie Celebrates Independence Day by Liberating Consumers from ...

Tag : Mineral Water Bottle

WINSTON-SALEM, N.C., June 30 /PRNewswire/ -- This week, more than500 Winn Dixie stores fromNew Orleans andLos AngelestoJacksonville, Florida will celebrate a new kind of IndependenceDay: America's freedom from oil-based packaging. Winn Dixie will introduce new Primo water, the only single-serve waterbottles in the U.S. made from plants, not crude oil, a depletingnatural resource. Winn Dixie will celebrate the launch by giving shoppers a free case of Primowater from July 2 through July 9 when they buy a new Primo 3 or 5gallon Zero Waste water bottle. Winn Dixie is the first in the nation to promote both of Primo's moreenvironmentally-friendly water options together.
"We are excited to partner with Winn Dixie on a program celebrating shoppers' independence from oil-basedpackaging -- much of which is made from foreign oil," said Dave Burke , president and COO of Primo To Go. "Choosing Primo is a simplestep consumers can take to live a better life and improve theenvironment around them while getting what they demand in bottledwater, great taste," added Billy Prim , CEO of Primo Water . "Consumers are excited about a more convenient andenvironmentally-friendly alternative to traditional petroleum-basedbottles that use rare, depleting and non-renewable resources."
Primo single-serve bottles are made from natural Ingeo(TM) plasticmade from plants grown in America. This new packaging technologyoffers consumers a more environmentally-conscious bottled wateroption without having to sacrifice convenience and portability.Primo single-serve bottles also offer consumers more options whenthey are done with their water. The bottles can be recycled throughtraditional methods, sent to degrade in a commercial compostingfacility or incinerated for energy recovery. Primo 3 and 5 gallonZero Waste water bottles also provide a sustainable option becausethe consumer is incentivized to return the empty bottle to thestore where Primo picks it up, refills and reuses the bottle. Whenthe bottle has reached its end use, the bottle is recycled, foreveravoiding the landfill.
Primo single-serve bottled water is sold in a multi-pack ofeighteen 16.9 oz. bottles at a suggested retail price of $4.99 . Primo 3 and 5 gallon Zero Waste water bottles are availablenationally for $4.99 and $6.99 respectively.
About Primo Water Corporation
Primo Water Corporation, a privately-held company basedinWinston-Salem, North Carolina, manufactures, markets, andservices mineral enriched bottled water that meets both theconvenience consumers seek and the environmental benefits theydesire. Today, three product lines make up Primo WaterCorporation's portfolio. The first, introduced in June of 2005,offers 3 and 5 gallon Zero Waste bottles and an exchange programthat rewards consumers for recycling their bottles for refills. Thesecond, launched in April of 2008, is a new line of Energy Starrated and stylish water coolers. And the third is a single-servebottled water, in a more-environmentally-friendly bottle made fromplants, not crude oil. According to blind taste tests, three out offour consumers prefer Primo over the leading spring water and fourout of five prefer Primo over tap water. To learn more, visit www.primowater.com .
SOURCE Primo Water Corporation