Samsung Camera Phones to be Pre-Loaded with Scanbuy's 2D Barcode ...

Tag : Samsung
New York - Scanbuy, a global leader in mobile marketing solutions,today announced that it has secured a global agreement with SamsungElectronics Co., Ltd. to preload the ScanLife mobile 2D barcodeapplication on Samsungs camera phones. Samsung will begin sellingthese phones in Spain, Italy, and Denmark starting as early as nextmonth. Availability will quickly expand to other major marketsincluding Mexico and the United States.

ScanLife technology uses camera phones to connect the physicalworld to the digital world. The application reads EZcodes and othermajor 2D barcode formats designed to quickly recognize and processinformation. Marketers and content providers use the ScanLife CodeManagement Platform (www.scanlife.com) to extend brand engagementonto mobile devices, while end users scan EZcodes to getinformation quickly and easily. The ScanLife solution givesconsumers and code publishers both national and internationalinteroperability for the use of 2D codes.

Samsung is the second largest phone manufacturer in the world, andis expected to sell over 200 million handsets in 2008. Samsungsextensive line of popular phones include the Blackjack, Glyde, andthe recently released Instinct.

The 2D barcode solution delivered by Scanbuy is a valuabletechnology, making phone navigation simpler and more effective forend users, said Wonsik Lee, Vice President of R&D Planning Team,Samsung. We are dedicated to continually improving our customersexperience using Samsung mobiles, and the ScanLife applicationallows them to instantly access information anytime and anywhere.

As part of the global agreement, Samsung will pre-load cameraphones with the ScanLife application for each new countryrolling-out Scanbuys complete solution. Samsung will also useEZcodes to promote and market their extensive portfolio of consumerrelated electronics.

This agreement with a global leader in phone design andmanufacturing is a watershed moment for the 2D barcode market. Itunderscores the widespread demand throughout the mobile ecosystemfor improving information discovery and access on every device,said Jonathan Bulkeley, Chief Executive Officer of Scanbuy.Scanbuy is wholly committed to working with all organizationsincluding carriers, manufacturers, and content creators to ensure2D barcodes reach their full potential in enabling the mobile phaseof the digital information age.

About Scanbuy
Scanbuy is the leading global provider of mobile marketingsolutions that use the camera phone as the link between thephysical world and the digital world. The ScanLife clientapplication and Code Management Platform are revolutionizing theway media companies, marketers, handset manufacturers and carriersaround the world provide information and services to consumers ontheir mobile phones.

Founded in 2000, Scanbuy has a strong and growing intellectualproperty base in 2D barcode technology. The company's investorsinclude Longworth Venture Partners, Masthead Venture Partners andHudson Ventures.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor,telecommunication, digital media and digital convergencetechnologies with 2007 consolidated sales of US$103.4 billion.Employing approximately 150,000 people in 134 offices in 62countries, the company consists of five main business units:Digital Media Business, LCD Business, Semiconductor Business,Telecommunication Business and Digital Appliance Business.Recognized as one of the fastest growing global brands, SamsungElectronics is a leading producer of digital TVs, memory chips,mobile phones and TFT-LCDs. For more information, please visitwww.samsung.com.