Who\'s calling? Ask Privus Mobile. Who\'s Privus Mobile? Ask M/C/C.

Tag : Incoming Call
Who's calling? Ask Privus Mobile. Who's Privus Mobile? Ask M/C/C. DALLAS --(Business Wire)-- An incoming call on a mobile phone hasalways been a toss-up - either you have the calling name stored inyour contacts list, or a mysterious 10-digit number appears. PrivusMobile (www.privusmobile.com) changed all of that when itintroduced its true Mobile Caller ID service, which displaysincoming callers' names on a user's smartphone (even if they're notalready in the contacts list). Privus Mobile knew it had a greatservice, but the company also knew it would take a smart marketingprogram to launch its service and make its messages cut through theclutter of the overflowing mobile application market. That's whenthe incoming-call experts called out to another expert, selectingM/C/C (www.mccom.com) as its marketing communications agency ofrecord.



"There aren't any services that compete directly with PrivusMobile, but we were still faced with competing for attention in avery crowded market," said Privus Mobile President Greg Smith."We turned to M/C/C because the agency has a ton of experiencelaunching new products and services, and its background workingwith other companies in the wireless industry gives M/C/C an edge,which ultimately gives us an edge."

M/C/C has created a comprehensive integrated marketingcommunications program for Privus Mobile. The agency began byconducting a market research study on consumer interest in mobileCaller ID services and used the findings to help develop the PrivusMobile name, brand, messaging, visual identity and other materials.

The marketing program M/C/C developed for Privus Mobile alsoincluded a strong public relations launch initiative that usedtraditional PR tactics combined with social media monitoring andoutreach to garner some key coverage in traditional and new mediaoutlets such as The New York Times and CNET's Crave blog,respectively. In addition, M/C/C has completed a consumer-friendlyredesign of the Privus Mobile Web site and is developing anadvertising campaign that will take advantage of digital media toincrease Privus Mobile awareness.

"Your service might be wonderful, but if you play in a noisymarket like Privus Mobile, you need to rise above that noise withsmart, targeted marketing communications - the kind of marketingcommunications M/C/C has been providing for its clients for morethan 20 years," said Mike Crawford, president and founder ofM/C/C. "M/C/C has put together a soup-to-nuts marketingprogram for Privus Mobile to help drive success for a servicethat's really going to make a difference in people's lives byhelping them better manage who they talk to and when."

About M/C/C

Dallas-based M/C/C provides marketing, advertising, publicrelations, Internet marketing and research for companies rangingfrom growing start-ups to global leaders. Several of M/C/C'sclients dominate their industries, including Alienware, CapRockCommunications and CommScope Enterprise Solutions. The agency'smantra of "living the unexpected" has not only helpedclients exceed their marketing goals, but it consistently has madeM/C/C one of the top PR and ad agencies in Dallas for more than 20years. M/C/C's Web site is http://www.mccom.com .

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