Chat Innovator inQ Sees Gains in Telecommunications & Cable and ...

Tag : telecommunication services

Kenn MacKay, senior client services director at inQ based inAtlanta, who spent 26 years at AT&T before joining inQ to runthe company's telecom practice group, says his clients appreciateboth the telecommunications industry savvy and the strong expertiseof transactional websites that inQ's multi-disciplinary teamsbring. Even more so, they respect the sophisticated processes thatinQ has developed for constructing and executing a customized chatcampaign that boost online sales for their specific products andservices. "We have the right people, the right technology, andthe right processes. The substantial boost in sales and ourpay-for-performance business model have earned us the trust of ourvarious telecommunications, cable and satellite industry clients.They know inQ will focus on the right customer at the right timewith the right offer to drive product sales, customer acquisition,and customer retention," said MacKay.

Reflecting on chat campaigns that inQ spearheads for itstelecommunications and cable operator customers, Jessica Langdorf,director of analytics and optimization at inQ, said analytics andsoftware technology come into play at two points -- pre chat andpost chat. "inQ's technology automatically determines whichvisitor to engage, and when and where to do so. When theconversation with the visitor and the agent starts, inQ agents haveat their fingertips the right info to provide assistance andguidance that the website visitor will most appreciate," saidLangdorf, who joined inQ after having worked at Sprint Nextel for 3years. "After the chats happen, we have analytics technologythat helps us assess the quantity and quality of the chats -- howmany chats are offered, which chats that are offered are acceptedmost and why, as well as which tactics are working best forconverting online visitors to online purchasers."

inQ's online sales boost performance has impressed its carrierclients. Said Norm MacNeil, marketing director at Vonage Canada,"In coming to inQ, we were looking for some big gains, wewanted to move the needle in our online sales. After the first 90days with inQ, we saw a two-fold increase in our overall websiteconversion."

Note to editors: The rankings of the U.S. cable operators that inQserves is derived from a list of operators by the National Cable& Telecommunications Association enhanced by the 2 majorsatellite broadcast operators in the United States and rankedaccording to number of subscribers.

The inQ list of top North American telecommunications carriers ithelps is derived from the Total Telecom Global 100 list publishedin October 2007, looking only at the top 50 and pared down tocarriers with broad consumer advertisement campaigns in the UnitedStates or Canada in the 12 months period ending 6/30/2008.

ABOUT INQ
inQ is the world leader in pay-for-performance chat solutions. Itslive chat solution humanizes the online experience by engaging withtargeted online shoppers and replicates a quality in-store assistedshopping experience. By utilizing state-of-the-art, proprietarytechnology as well as trained and experienced onlinerepresentatives, inQ offers sales and support solutions that arecompletely customized and continuously optimized to meet eachclient's specific needs. Increases in overall online revenue arebetween 20% and 30% within 90 days of launch of the inQ solution.inQ clients include AT&T, Sprint, Virgin, Vonage, Rogers,Wyndham Hotels, Gamefly, Guthy Renker and other leaders in thetelecom, cable, retail, travel, media, and financial servicesindustries in the United States, Canada and United Kingdom. Moreinformation can be found by visiting http://www.inq.com/ .

inQ

CONTACT: Michael Krems of KremsPR, +1-805-496-8166,Cell,+1-650-759-7133, krems@kremspr.com, for inQ

Web site: http://www.inq.com/

[ Back To TMCnet.com's Homepage ]