Mobile Audio IC Industry Report
[2008-7-31]
Tag : MP4 Mobile Phone
Melody IC market prospects are bleak. Key global mobile phonemanufacturers, like Nokia, Motorola, Sony-Ericsson and Siemens,seldom adopt melody IC. Especially since 2005, the four bigproducers have generally used application processor and customizedanalog baseband to replace melody IC. In early stage, mainlyJapanese mobile phone producers, Samsung, LG and Chinese handsetproducers adopted melody IC chips. Nowadays, only Japanesemanufacturers still insist on adopting melody IC, and the rest allhave given it up.
There are only a small number of audio CODEC manufacturers, mainlyTI, AKM and Wolfson Microelectronics. Audio CODEC market entrythreshold is very high, and only the manufacturers masteringDELTA-SIGMA conversion can win themselves a place in the field.What's more, audio CODEC is mostly applied to compressed musicplayers, and especially a huge amount is used in MP3 and digitalcamera. To CODEC producers, mobile phone is only their sidelinebusiness, about which they don't care much, if they lose it. As forMP3 player, Wolfson is absolutely the market dominator,monopolizing the market. As for non-portable music players like CDplayer and professional acoustics equipment, ADI, AKM and Cirrusshare the market. Wolfson is seldom involved in the high-qualityaudio market. These manufacturers are comparatively conservative,and they don't pay much attention to portable music players.However, Cirrus has aggressively entered the field recently,claiming that it has beat Wolfson and would have its audio CODECapplied in the next generation of Apple iPods.
With a large amount of high-quality audio mobile phones put intothe market, more and more mobile phones have started adoptingCODEC. Nokia has cooperated with TI all the time, so all of itsaudio CODEC is provided by TI. AKM, a small subsidiary of AsahiKasei Corp., a Japanese chemical giant, has behaved conservatively,so its market is only restricted in Japan and South Korea.Normally, Wolfson is the only choice to producers.
Melody IC market prospects are bleak. Key global mobile phonemanufacturers, like Nokia, Motorola, Sony-Ericsson and Siemens,seldom adopt melody IC. Especially since 2005, the four bigproducers have generally used application processor and customizedanalog baseband to replace melody IC. In early stage, mainlyJapanese mobile phone producers, Samsung, LG and Chinese handsetproducers adopted melody IC chips. Nowadays, only Japanesemanufacturers still insist on adopting melody IC, and the rest allhave given it up.
There are only a small number of audio CODEC manufacturers, mainlyTI, AKM and Wolfson Microelectronics. Audio CODEC market entrythreshold is very high, and only the manufacturers masteringDELTA-SIGMA conversion can win themselves a place in the field.What's more, audio CODEC is mostly applied to compressed musicplayers, and especially a huge amount is used in MP3 and digitalcamera. To CODEC producers, mobile phone is only their sidelinebusiness, about which they don't care much, if they lose it. As forMP3 player, Wolfson is absolutely the market dominator,monopolizing the market. As for non-portable music players like CDplayer and professional acoustics equipment, ADI, AKM and Cirrusshare the market. Wolfson is seldom involved in the high-qualityaudio market. These manufacturers are comparatively conservative,and they don't pay much attention to portable music players.However, Cirrus has aggressively entered the field recently,claiming that it has beat Wolfson and would have its audio CODECapplied in the next generation of Apple iPods.
With a large amount of high-quality audio mobile phones put intothe market, more and more mobile phones have started adoptingCODEC. Nokia has cooperated with TI all the time, so all of itsaudio CODEC is provided by TI. AKM, a small subsidiary of AsahiKasei Corp., a Japanese chemical giant, has behaved conservatively,so its market is only restricted in Japan and South Korea.Normally, Wolfson is the only choice to producers.
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