Giving a new twist to corporate gifts
http://business.asiaone.com/Business/Story/A1Story [2008-7-15]
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SNAZZY digital photo frames, foldable silicon travel keyboards,USB-powered mini-fridges. Once throwaway items handed out to alland sundry, corporate gifts in Singapore have come a long way.
A striking testament to the industry's growth and vigour was ondisplay at the Singapore Gifts and Premiums Fair, held at Sunteclast week.
The event attracted 187 participants and more than 7,000 visitors,drawn there by a business that generates almost $2 billion in salesannually.
Corporate gifts are normally handed out at the end of the year asChristmas presents, during dinner and dance events or forpromotional purposes throughout the year.
Exports to the United States, Europe, Canada and Australia accountfor about half the sales, with local consumers taking up theremainder. Industry growth has been strong, reaching 15 per cent to20 per cent a year in recent times.
'Growth in recent years has been stimulated by a wealth of projectshere, like the Formula One race,' said Mr Winston Lim, theexecutive director of BizLink Premium Services, which organised thefair.
He said the Malaysia-based official licensee of Formula Onemerchandise recently started a subsidiary in Singapore, Logo House,to capitalise on the event. The merchandise will be sold at thecircuit during the three-day race.
Singapore's strength in meetings, incentive trips, conventions andexhibitions has also boosted the industry, with corporate giftfirms focusing on merchandise related to upcoming events such asthe Youth Olympics in 2010.
SNAZZY digital photo frames, foldable silicon travel keyboards,USB-powered mini-fridges. Once throwaway items handed out to alland sundry, corporate gifts in Singapore have come a long way.
A striking testament to the industry's growth and vigour was ondisplay at the Singapore Gifts and Premiums Fair, held at Sunteclast week.
The event attracted 187 participants and more than 7,000 visitors,drawn there by a business that generates almost $2 billion in salesannually.
Corporate gifts are normally handed out at the end of the year asChristmas presents, during dinner and dance events or forpromotional purposes throughout the year.
Exports to the United States, Europe, Canada and Australia accountfor about half the sales, with local consumers taking up theremainder. Industry growth has been strong, reaching 15 per cent to20 per cent a year in recent times.
'Growth in recent years has been stimulated by a wealth of projectshere, like the Formula One race,' said Mr Winston Lim, theexecutive director of BizLink Premium Services, which organised thefair.
He said the Malaysia-based official licensee of Formula Onemerchandise recently started a subsidiary in Singapore, Logo House,to capitalise on the event. The merchandise will be sold at thecircuit during the three-day race.
Singapore's strength in meetings, incentive trips, conventions andexhibitions has also boosted the industry, with corporate giftfirms focusing on merchandise related to upcoming events such asthe Youth Olympics in 2010.
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