The Telephone Is a Sales Tool
http://wardsdealer.com/ar/auto_telephone_sales_too [2008-7-14]
Tag : Auto Pager
It is possible to create automated telephone systems that satisfycallers when a person isn't available, when a line is busy or whenit's after hours.
In these cases, automated systems allow callers to go directly tothe individual they are trying to reach using direct dial or anextension. Remember, the telephone is a sales tool.
The following are essential:
Avoid unnecessary details: The system should start with a simple greeting that identifies theorganization. Instructions should be clear.
Give options: If callers reach an individual's voice mail during business hours,they should always be given the option of dialing “0”or saying “operator” to reach a human being. Keep in touch: Call-forward each salesperson's office telephone to their pager orcell phone so calls aren't missed. Put every phone number on thesalesperson's business card: main number for the dealership and thesales person's direct line, cell, home and pager numbers. Allow for mistakes: No call should ever be disconnected or sent to a general mailboxdue to caller errors (i.e. no key presses, invalid key selections).
Make messages matter: Callers should have the option to leave a message and request acall-back at a specific time. Messages left during business hoursshould be returned within 30 minutes. Messages left after hoursshould be the first priority the next business day. If a callerrequests a call back at a specific time, honor the request. Well-honed, personal telephone etiquette will ensure a customer'sfirst contact with the dealership is not the last. Richard F. Libin of Automotive Profit Builders Inc. works withdealerships on satisfaction and sales.
It is possible to create automated telephone systems that satisfycallers when a person isn't available, when a line is busy or whenit's after hours.
In these cases, automated systems allow callers to go directly tothe individual they are trying to reach using direct dial or anextension. Remember, the telephone is a sales tool.
The following are essential:
Avoid unnecessary details: The system should start with a simple greeting that identifies theorganization. Instructions should be clear.
Give options: If callers reach an individual's voice mail during business hours,they should always be given the option of dialing “0”or saying “operator” to reach a human being. Keep in touch: Call-forward each salesperson's office telephone to their pager orcell phone so calls aren't missed. Put every phone number on thesalesperson's business card: main number for the dealership and thesales person's direct line, cell, home and pager numbers. Allow for mistakes: No call should ever be disconnected or sent to a general mailboxdue to caller errors (i.e. no key presses, invalid key selections).
Make messages matter: Callers should have the option to leave a message and request acall-back at a specific time. Messages left during business hoursshould be returned within 30 minutes. Messages left after hoursshould be the first priority the next business day. If a callerrequests a call back at a specific time, honor the request. Well-honed, personal telephone etiquette will ensure a customer'sfirst contact with the dealership is not the last. Richard F. Libin of Automotive Profit Builders Inc. works withdealerships on satisfaction and sales.
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