LG Electronics Canada Unveils Fall Fashion Collection With a ...

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In true style, the first ever LG Fashion Fusion will take place inthe tents of Nathan Philip Square and give industry icons,designers and consumers alike a chance to mix and match whileexperiencing the full fete of fashion. Grammy Award-winning andInternational musical talent, Maroon 5, are set to rock the runwaywith their soulful sounds while a yet-to-be announced Internationaldesigner house will treat the audience to a full spectrum fashionshow. Those who aren't lucky enough to be inside will still get toexperience the glamour and fashion of LG Fashion Fusion with thebroadcast of the entire show set to be shown on large screensoutside in Nathan Philips square.

LG will also announcing a significant partnership with FashionCares, and its important industry charity event happening onNov.1st. As further celebration of LG Canada's commitment to thefashion industry, they will be making a large donation as well asparticipating in this year's fundraising show.

As the ultimate accessory to the program, LG Canada will alsolaunch www.LG.ca/fashion, a website highlighting LG's support ofvarious fashion events in Toronto, specifically LG Fashion Fusion,L'OREAL Fashion Week and Fashion Cares. The website, launching onSeptember 8, features photos and video, as well as a unique contestto give away tickets all fashion events through the LG"EGO-System". Visitors upload photos showing off "MyStyle" in the hopes of gaining access to LG's closing eventparty at the end of L'Oreal Fashion Week in October.

LG will also be conducting an open casting call for aspiring modelsto strut their stuff at the event and win access into the events.Details are available on www.lg.ca/fashion.

"LG endeavours to establish perfect harmony for fashion withtechnology. Since 1996 we've aligned ourselves with the fashionindustry for everything from our involvement with the TorontoInternational Film Festival, to the Chocolate Phone series' launchfeaturing a lingerie fashion show, to the introduction of the ShinePhone series, in partnership with Birks," said Andrew Barrett,Vice President, Marketing, LG Electronics Canada. "We lovesophisticated style and, spectacular design and always strive to befashion forward in everything we do so of course we're excited todeepen our relationship within an industry that perfectly reflectsthese values."

"It's phenomenal to see a well-respected and highly covetedbrand like LG dive deeply into the fashion community," saidJay Levine, Director of Production, FashionTelevision. "Theirproducts are in the hands of countless Canadians, and theirinfluence on style is indisputable. The synergy between LG and thefashion world is clear, and we can't wait to see what comes out ofthis relationship."

With six design centres across the world, including Seoul, Milan,Beijing, New Delhi, Tokyo and New Jersey, LG Electronics showscommitment to a design-led product development strategy, anapproach that will help establish LG as the number one manufacturerof design-focused mobile phones worldwide. This focus on design isthe ultimate connection between LG and the fashion industry.

"LG has always said that 'Life is Good', but now that LG hastruly staked its claim in the fashion world, it's safe to say thatlife is more than good: Life is Fabulous!" said Robin Kay,President, Fashion Design Council of Canada and Executive Director,L'Oreal Fashion Week. "LG designs more than technology-theydesign the ultimate accessories that the style-savvy crave. Youknow if you're using an LG product, you're au courant. We loveit."

"As Canada's largest AIDS fundraiser, it is incrediblyimportant that Fashion Cares connects with world-class partnersthat share our passion and commitment to fashion and thecause," said Michael King, Chair of the 2008 Fashion CaresSteering Committee. "With LG, we are very honoured to havefound such a partner and are thrilled that they are on board forthis very important event."

For more information on LG, please visit www.lg.ca.

About LG Electronics, Inc.

The LG brand was established in 1995. The company is a global forcein electronics, information and communications products, with morethan 82,000 employees working in 77 countries around the world, andannual total revenues of more than US $35-billion(non-consolidated). LG Canada has offices in Toronto and Vancouver.LG Canada is focused on delivering award-winning products known forblending style and technology. These innovative products includecell phones, flat screen TVs, laptop computers and digitalappliances. For more information please visit www.lg.ca.

About FashionTelevision

Celebrating its 23rd year as Canada's leading style program,FashionTelevision travels the globe in search for the visuallystimulating and innovative creations of today's newsmakers infashion, architecture, and design. FashionTelevisionChannel (FT) isCanada's first and only 24-hour English language fashion channeldedicated to the world of art, architecture, photography, anddesign. FT delivers a daily dose of local and internationaldesigner collections, fashion photo sessions, and a look at what'sbehind the stories that make up the headlines in the worlds ofstyle and design. FT is owned by CTV Limited, a division ofCTVglobemedia. For more FT programming information visit:www.fashiontelevision.com

About the Fashion Design Council of Canada

The Fashion Design Council of Canada (FDCC) was founded in 1999with the specific mandate to brand fashion in Canada. Anon-governmental, not for profit national association, the FDCC hassuccessfully built a fashion week that commands internationalrespect and encourages continued economic trade

and profile of our industry.

ABOUT Fashion Cares

Fashion Cares is an annual gala in support of the AIDS Committee ofToronto (ACT), with the goal of building awareness of HIV/AIDS andraising funds for ACT. Over the past 21 years, Fashion Cares hasraised nearly ten million dollars to benefit ACT and is the largestvolunteer event in Canada. www.fashioncares.com

ABOUT ACT

Founded in 1983, the AIDS Committee of Toronto (ACT) deliversresponsive, effective, and valued community-based HIV supportservices and education, prevention, outreach and fundraisingprograms that promote the health, well-being, worth and rights ofindividuals and communities living with, affected by and at riskfor HIV/AIDS, and increase awareness of HIV/AIDS.

ACT's work is supported in large part by the generous support ofindividuals and corporations. ACT's three major fundraising events- Fashion Cares, AIDS Walk for Life Toronto and SNAP! - providemuch-needed funds for the agency's HIV prevention educationprograms and support services. For more information visitwww.actoronto.org.

Contacts:
High Road Communications
Jessica Savage
(416) 644-2276
Email: jsavage@highroad.com

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