BroadSign Delivers Content to SkyNet, ADTI Media\'s Giant LED Mesh ...

Tag : LED


BroadSign International, a leading provider of software as aservice (SaaS) for managing digital out-of-home networks aresupporting Advance Display Technologies, Inc. (ADTI Media), amanufacturer of innovative display technologies, in the deploymentof the innovative giant SkyNet™ LED sign to inform thedelegates of the 45th Democratic National Convention that will takeplace in Denver, CO, on August 25-28.
According to ADTI Media, SkyNet screens are a "bigger, lighter, andbrighter" alternative to traditional LED displays. The SkyNetscalable mesh display was launched into production in February ofthis year at ADTI's facilities in Temecula, CA. The installation atthe Denver Convention Center is the first commercial showcase ofSkyNet, and it has already attracted significant interest fromadvertisers.
Using ADTI Media's patented transparent mesh technology, SkyNet isflexible enough to wrap around the corners of a building and largeenough to dress an unprecedented twenty stories or more. Thescreens are bright enough to be clearly viewed in full sunlight andcan withstand severe weather conditions. SkyNet's lightweightdesign efficiently distributes the load to avoid the structuralengineering required in installation of a conventional fixed-framedisplay. The less-than-three-centimetres-thick mesh can easilyenwrap an entire high-rise building, creating spectacular graphicsand video effects.
The 44-by-31 foot SkyNet screen is being mounted above the entranceto the Colorado Convention Center and will feature closed-captionednews, announcements and directions for the DNC delegates. Theproject is supported by advertising that will occupy a portion ofthe airtime.
The programming will feature a complex 60-minute loop with varioustypes of content and the capacity to interrupt scheduled playbackfor live updates or urgent announcements. BroadSign's SaaS is usedto plan, schedule and execute the programming and produceaffidavits for advertisers.
"ADTI Media is now utilizing a BroadSign solution that allowsdelivery of a variety of static, Flash and video content from anumber of our sponsors to the SkyNet installation in Denver duringthe DNC event. BroadSign's platform allows ADTI to preview, verifyand schedule the content remotely from my office in North Carolina.We are then able to send the content and schedule over a secureconnection to the SkyNet installation in Denver," commented JodyThomas, ADTI Media's Chief Technology Officer. "BroadSign has beenquite exceptional in supporting ADTI's technical and logisticalcontent management requirements throughout the planning andimplementation process for the SkyNet installation in Denver."
"To date SkyNet is one of the most innovative screen surfaces inthe outdoor industry and our collaboration demonstrates the abilityof BroadSign's software to accommodate any emerging cutting-edgetechnologies," said Brian Dusho, Chief Strategy Officer atBroadSign International. "We are looking forward to facilitatingthe Democratic National Convention and to future exciting andchallenging deployments with ADTI Media."
About BroadSign
BroadSign International Inc. is a leading worldwide provider ofSoftware as a Service (SaaS) solutions for managing digitalout-of-home networks. BroadSign™ Suite resolves the challengesfacing modern digital signage networks: the need for acceptance bythe mainstream advertising community, time to market and the needfor full campaign execution functionality, accountability and truescalability. The software enables operators to target out-of-homeaudiences, sell network airtime; reliably play back scheduledcontent on each screen and account for campaign performance.Essential support and maintenance services are included in theper-player monthly license fee and optional Managed Services areoffered to provide a 'hands-free' network operation. BroadSigncombines extensive expertise in digital signage software, media,advertising, and information technology and is a member of theOut-of-home Video Advertising Bureau (OVAB), OAAA, the DigitalSignage Association and POPAI. Over 150 digital signage networks in25 countries run on BroadSign™ Suite platform. The company'scorporate office is located in Minnetonka, Minn., USA andOperations, Support and Development facilities are in Montreal,Canada. For more, visit www.broadsign.com .
About ADTI Media
ADTI Media Inc. is a wholly owned subsidiary of Advance DisplayTechnologies Inc. (OTCBB: ADTI), a company developing,manufacturing, and selling proprietary outdoor digital displayproducts and the associated management services for the outdooradvertising, entertainment, sporting venue, and architecturallighting markets. ADTI is headquartered in Centennial, Coloradowith additional Company operations in New York City, New Jersey,North Carolina and Southern California. For more information, visit www.adtimedia.com .
Forward-Looking Statements
This press release includes "forward-looking statements" within themeaning of the safe harbor provision of the Private SecuritiesLitigation Reform Act of 1995. For example, predictions orstatements of belief or expectation concerning the anticipatedpotential of SkyNet™ or its uses are "forward-lookingstatements" that should not be relied upon. Such forward-lookingstatements are based on the current beliefs of the Company and itsmanagement based on information known to them at this time. Becausethese statements depend on various assumptions as to future events,they should not be relied on by shareholders or other persons inevaluating the Company. Although management believes that theassumptions reflected in such forward-looking statements arereasonable, actual results could differ materially from thoseprojected. There are numerous risks and uncertainties which couldcause actual results to differ from those anticipated by theCompany, including but not limited to those cited in the company'sForm 10-K for the year ended June 30, 2007 which has been filedwith the U.S. Securities and Exchange Commission and may beaccessed at www.sec.gov .