In Technology Tools, Obama Given Edge Over McCain Team

Tag : Working Tools

High-tech campaign tools like a social networking Web sitenicknamed MyBO have earned Barack Obama plenty of positive pressand a reputation for running a state-of-the-art politicaloperation.
 
Even the competition has voiced some admiration, coupled with alittle frustration.
"The Obama campaign is super Web savvy, as we are constantlyreminded," Michael Goldfarb, a blogger working for the John McCaincampaign, said wryly in a post this month.
 
Other Obama tech tools include ring tones that promote his stumpspeeches and virtual phone banks that let volunteers make callsfrom home. The campaign also doesn't just use an e-mail list, butsends updates to supporters through text messages and themicro-blogging service Twitter.
 
The McCain campaign has countered with its own efforts, which rangefrom blogs to its social networking site, McCainSpace. And it hasposted content on the video-sharing service YouTube and onlinehangouts Facebook and MySpace.
But McCainSpace isn't as popular and easy to use asMy.BarackObama.com, which was created by Facebook co-founder ChrisHughes. And the Republican presidential candidate's visitors andfriends on Facebook, MySpace and YouTube fall far short of hisDemocratic rival's.
 
Obama Has Far More 'Friends'
Obama has 1.17 million "friends" on Facebook vs. McCain's 172,000,and 425,000 friends on MySpace vs. McCain's 59,000, says trackingWeb site TechPresident. YouTube users have viewed Obama videos 56million times, compared with 4 million views for McCain videos.