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Digital Switch Puts FCC Bosses on Air

[2008-7-9]

Tag: Air Switch

The Federal Communications Commission is bringing in the big names to tout the digital TV transition: The FCC commissioners themselves.

Amid criticism that the government and the FCC is relying too much on private industry to get out the word of the digital transition, FCC commissioners including Chairman Kevin Martin are set to be featured in a new public service effort being readied by the agency. The new public service messages will be sent to TV stations to air.

“The chairman and commissioners truly understand the issues related to the DTV transition, and certainly have the expertise to help promote important factors related to the digital switch,” an FCC spokesman said.

Up to now most of the messages about the digital transition have come from broadcasters, TV networks, and cable and satellite companies rather than the government, which is making billions in fees from auctioning off airwaves freed up by the transition. Broadcasters have been stepping up the number of those messages.

The FCC has asked to spend up to $32 million in the fiscal year that begins in October on an ad campaign promoting the DTV transition. That request has drawn some concerns from Congress, the General Accountability Office and public policy groups that fear that agency may be waiting too long and not doing enough. The latest expression of concern came on Monday from the Leadership Conference on Civil Rights.

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