Christian Dior launches cell phones
http://infotech.indiatimes.com/Personal_Tech/Dior_ [2008-6-5]
Tag: Vertu Cell Phone
NEW DELHI: French luxury-goods company Christian Dior unveiled aline of mobile phones, driven by demand in new luxury markets suchas China and Russia.
The cell phone offers all the regular features - a touch screen, acamera, ringtones - but with a new gimmick: a miniature phonebarely bigger than a USB key. Dior said the mini "My Dior," as itis called, is handy for women who don't want to rummage throughtheir bags to find their phones.
Instead, the mini version of the phone clips to the outside of abag for easier access and communicates with the main phone, sopeople can pick up or make calls with My Dior and use the mainphone for more complicated functions.
"In the same way that we have developed our watch and jewelrylines, we want to increase sales with the phone," Dior CEO SidneyToledano said.
Made by a small French manufacturer ModeLabs, Toledano said heexpects to sell at least 10,000 of them a year at the beginning andhopes to reach annual sales of $315 million in the longer term.ModeLabs invested several million in research-and-development costson the new phone, said the company's founder, Stephane Bohbot.
Dior's new phone is priced higher than rival fashion phones, closerto the price range of Nokia premium line Vertu. The price of thisluxury phone is a whopping Rs 2, 14,150 ($5000) lakh.
NEW DELHI: French luxury-goods company Christian Dior unveiled aline of mobile phones, driven by demand in new luxury markets suchas China and Russia.
The cell phone offers all the regular features - a touch screen, acamera, ringtones - but with a new gimmick: a miniature phonebarely bigger than a USB key. Dior said the mini "My Dior," as itis called, is handy for women who don't want to rummage throughtheir bags to find their phones.
Instead, the mini version of the phone clips to the outside of abag for easier access and communicates with the main phone, sopeople can pick up or make calls with My Dior and use the mainphone for more complicated functions.
"In the same way that we have developed our watch and jewelrylines, we want to increase sales with the phone," Dior CEO SidneyToledano said.
Made by a small French manufacturer ModeLabs, Toledano said heexpects to sell at least 10,000 of them a year at the beginning andhopes to reach annual sales of $315 million in the longer term.ModeLabs invested several million in research-and-development costson the new phone, said the company's founder, Stephane Bohbot.
Dior's new phone is priced higher than rival fashion phones, closerto the price range of Nokia premium line Vertu. The price of thisluxury phone is a whopping Rs 2, 14,150 ($5000) lakh.
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