Greenfield Online Completes Transition to One Global Survey Platform

Tag : online ups
Greenfield Online, Inc., (Nasdaq: SRVY) today announced that itsInternet survey solutions business has completed the transition toone global survey platform for managing its panels and processingits clients survey projects in North America, Europe and Asia,considerably improving the company's ability to meet clients'project delivery requirements worldwide.

First launched in North America in 2006, the Unified Panel System(UPS) manages the Greenfield Online/Ciao Surveys' worldwide paneldatabases, its Real-Time Sampling(R) capability and processes thecompany's global survey projects; all on a single technologyplatform.

"The transition to one global survey platform represents the finaland full operational and technical integration of the GreenfieldOnline and Ciao Surveys businesses, and we are proud and excited toannounce the completion of this massive project," said AlbertAngrisani, President and Chief Executive Officer. "Our world classUPS technology platform has not only helped us improve our dataquality, but with this worldwide implementation, we can now deliversurvey projects to clients based anywhere in the world off oneglobal platform.

Continued Angrisani, "It is a credit to efforts put forth by thehard-working teams of David St. Pierre, Global Chief TechnologyOfficer, Hugh Davis, Executive Vice President and Co-Founder, andAlberto Abisso, Managing Director, Ciao Surveys that we are nowable to extend incremental technology benefits to our worldwideclients."

Greenfield Online/Ciao Surveys' UPS platform has enabled thecompany to better optimize its survey production capabilitiesacross all sample sources, including its worldwide panels, as wellas non-panel sample sources such as Real-Time Sampling, whileclosely monitoring operational processes, survey feasibility andpanel capacity. This latest release also includes the company'srecently launched patent pending Duplicate Response Detection(TM)technology.

Commented Alberto Abisso, Ciao Surveys' Managing Director: "WithUPS, our clients benefit from our improved global capabilities toexecute international and multi-country projects from one unifiedsurvey platform worldwide that manages not just our panels, butother respondent supply sources as well. Additionally, with theability to more closely monitor our survey processes and capacity,we expect to improve project cycle times to better meet clientdelivery requirements."

With UPS, the company has improved its ability to captures numerousmember profiles, produce more targeted samples, and streamline itssampling process. In addition, UPS offers the company the abilityto perform real-time analysis of project feasibility so thatproject directors can more efficiently schedule project delivery.

In closing, David St. Pierre, Global Chief Technology Officer,said: "Our goals were to develop a platform that would help us moreefficiently manage our global survey business and improve clientsatisfaction, as well as deliver competitive advantage forGreenfield Online/Ciao Surveys through advanced technologicalcapabilities. I am proud to say that our engineering team met ourobjectives."

About Greenfield Online, Inc.

Greenfield Online, Inc. is a global interactive media and servicescompany that collects consumer attitudes about products andservices, enabling consumers to reach informed purchasing decisionsabout the products and services they want to buy; and helpingcompanies better understand their customer in order to formulateeffective product marketing strategies. Proprietary, innovativetechnology enables us to collect these opinions quickly andaccurately, and to organize them into actionable form. For moreinformation, visit www.greenfield.com. Through our Ciao comparisonshopping portals we gather unique and valuable user-generatedcontent in the form of product and merchant reviews. Visitors toour Ciao portals use these reviews to help make purchasingdecisions and we derive revenue from this Internet traffic viae-commerce, merchant referrals, click-throughs, and advertisingsales. For more information or to become a member, visithttp://www.ciao-group.com. Through our Greenfield Online and CiaoSurveys websites and affiliate networks, we collect, organize andsell consumer opinions in the form of survey responses to marketingresearch companies and companies worldwide. For more information,visit www.greenfield-ciaosurveys.com. To take a survey, go towww.greenfieldonline.com.

Cautionary Note Regarding Forward Looking Statements.

Certain statements contained in this press release constituteforward-looking statements for purposes of the safe harborprovisions of The Private Securities Litigation Reform Act of 1995.These statements include, without limitation, statements regardingour Unified Panel System technology and its ability to help usbetter meet client project delivery requirements, better optimizeour survey production capabilities across all sample sources,improve our ability to capture member profiles, produce moretargeted samples, streamline our sampling process, performreal-time analysis of project feasibility in order to moreefficiently schedule project delivery; as well as predictionsrelating to our future financial performance; in addition to otherstatements relating to our future operations, services andproducts. In some cases, you can identify forward-lookingstatements by terminology such as, "may," "should," "expects,""plans," "anticipates," "believes," "estimates," "predicts,""potential," "continue," or the negative of these terms or othercomparable terminology. We have based these forward-lookingstatements largely on our current expectations and projectionsabout our business operations, future events and financial trendsthat we believe may affect our financial condition, results ofoperations, business strategy and financial needs but they involvea number of risks and uncertainties that could cause actual resultsto differ materially from those in the forward looking statements.Such risks and uncertainties include, without limitation, risksrelated to our ability to consistently meet client project deliveryrequirements, optimize survey production capabilities across allsample sources, capture member profiles, produce more targetedsamples, streamlining our sampling process and perform real-timeanalysis of project feasibility so that we can more efficientlyschedule project delivery, , as well as other important factorsdetailed in the "Risk Factors" section of our Annual Reports onForm 10-K and each subsequent Quarterly Report on Form 10-Q that wefile with the Securities and Exchange Commission and which areavailable at http://www.sec.gov and under the Investor Relationssection of our corporate website at www.greenfield.com.You areurged to consider these factors carefully in evaluating theforward-looking statements herein and are cautioned not to placeundue reliance on such forward-looking statements, which arequalified in their entirety by this cautionary statement. Theforward-looking statements made herein speak only as of the date ofthis (press release/ presentation) and we undertake no obligationto publicly update such forward-looking statements to reflectsubsequent events or circumstances.