Sybase furthers its unwired enterprise strategy through agreement

Tag : Single Core Cable

"This agreement solidifies Sybase's current and futureleadership in global messaging reach for SMS, MMS and Data RoamingServices (GRX)," said Marty Beard. "We now have thestrategic ability to adapt and grow services as the mobileecosystem migrates to an increasingly multimedia/IP-basedinfrastructure. This is part of our continued commitment to addvalue to our operator and enterprise customers."

IMPACT OF THE AGREEMENT:

-- Sybase becomes the world's largest GRX provider with 73 directoperator customers. Coupled with 17 peering agreements, the GRXreach extends to almost 500 mobile operators.

-- Sybase becomes the world's largest international MMSinteroperability provider with direct peering agreements with 40customers and reach to over 250 mobile operators.

-- Integration of Sybase's person-to-person (P2P), high volumeU.S.-based MMS Hub with the newly acquired Cable&Wireless Hubcreates a new geographically diverse MMS ecosystem enabling trulyglobal exchange of MMS messages.

-- Enables Sybase's international operator customers to reach thehigh-value, high-traffic North American MMS marketplace andSybase's existing North American operator customers to reach over250 operators worldwide.

-- The amount of the all-cash transaction is undisclosed, and thetransaction is not expected to have a material impact on 2008consolidated results.

Watch the interview with Sybase 365 president, Marty Beardwww.sybase.com/martybeardinterview

Notes to Editors:

1. Sybase becomes world's largest GRX provider based on number ofmobile subscribers who will be able to access GRX mobile services.

2. Sybase becomes world's largest international MMS provider interms of traffic volumes.

3. A GRX (GPRS Roaming Exchange) network is a centralized IProuting network for mobile operators that enables their subscribersto roam across multiple operators and still access their homenetwork data services (such as wireless email, WAP browsing, MMS,SMS, etc.).

4. An IPX enables mobile operators to offer high-value 3G (and 4G)services such as VoIP, video streaming, and video sharing withinspecified services levels, that can span multiple operators. TheIPX ecosystem can also be viewed as a network, separate from thepublic Internet, that enables managed QoS to support bothnext-generation broadcast and point-to-point services.

About Sybase, Inc.

Sybase is the largest global enterprise software companyexclusively focused on managing and mobilizing information from thedata center to the point of action. Sybase provides open,cross-platform solutions that securely deliver information anytime,anywhere, enabling customers to create an information edge. Theworld's most critical data in commerce, finance, government,healthcare, and defense runs on Sybase. For more information, visitthe Sybase Website at http://www.sybase.com .

About Sybase 365

Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), is the globalleader in mobile messaging interoperability, the delivery andsettlement of SMS and MMS content, mobile commerce andenterprise-class messaging services. Processing more than 100billion messages per year, Sybase 365 reaches more than 700 mobileoperators and 2.4 billion subscribers around the world. For moreinformation, visit: www.sybase.com/365.

About Cable&Wireless

Cable&Wireless is one of the world's leading internationalcommunications companies. It operates through two standalonebusiness units - Europe, Asia & US and International. TheEurope, Asia & US business unit (formerly known as the"UK" business) provides enterprise and carrier solutionsto the largest users of telecoms services across the UK, US,continental Europe and Asia, and wholesale broadband services inthe UK. With experience of delivering connectivity to 153 countries- and an intention to be the first customer-defined communicationsservices business - the focus is on delivering customers a serviceexperience that is second to none. The International business unitoperates integrated telecommunications companies in 39 countriesoffering mobile, broadband, domestic and international fixed lineservices to residential and business customers, with principaloperations in the Caribbean, Panama, Macau, Monaco and the ChannelIslands. For more information, visit: http://www.cw.com .

Sybase and Sybase 365 are trademarks of Sybase, Inc. All othercompany and product names mentioned may be trademarks of therespective companies with which they are associated.

Forward-Looking Statements

Certain statements in this release concerning Sybase, Inc. and itsprospects and future growth are forward-looking and involve anumber of uncertainties and risks. Factors that could cause actualevents or results to differ materially from those suggested bythese forward-looking statements include, but are not limited to,the successful integration and operation of assets acquired fromC&W the success of the partnership to sell and market GRXservices; the successful development and sale of additionalservices by Sybase 365; the performance of the global economy andgrowth in software sales and mobile services; market acceptance ofthe company's products and services; customer and industry analystperception of the company and its technology vision and futureprospects; the success of certain business combinations engaged inby the company or by competitors; political unrest or acts of war;possible disruptive effects of organizational or personnel changes;and other factors described in Sybase, Inc.'s reports filed withthe U.S. Securities and Exchange Commission, including its annualreport on Form 10-K for the year ended December 31, 2007 and itsquarterly report on Form 10-Q filed on May 9, 2008.

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