Best ever Duracell alkaline battery to launch in UK

Tag : brand batteries
Source : Duracell

Duracell, the UK's no 1 alkaline battery brand , is set to shake upthe battery category in the UK this autumn by bringing Duracell'sbiggest innovation for 10 years to market.
The new technology sees an innovative technological reformulationthat will deliver improvements in both power and performance.
The twin elements of the revised portfolio include Duracell Plus– the core line and Duracell Ultra – the longest lastingDuracell alkaline ever, whatever device you use it in.
Duracell Plus now has an advanced longer life whilst Duracell Ultrahas been significantly improved with an upgrade so that no otheralkaline battery lasts longer.
To complement this innovation in technology and power delivery, theDuracell range has also received a packaging makeover to highlightthe upgrade.
The eye catching new planet design is highly engaging for consumersand ensures simple communication of the products, the benefits andbrand presence of Duracell.
Over the past 40 years, Duracell has built a reputation formanufacturing and supplying outstanding batteries that consistentlylead the market in performance, quality and innovation.
Duracell recognises that different devices demand different levelsof power and offers a range of products to ensure consumers canselect the right battery for the right device. This latest rangerevision is no exception, as Duracell is also launching someinnovative new portable and rechargeable power solutions (seeseparate media information)
Duracell is also famous for the legendary Duracell Bunny, theiconic face of the brand for millions of consumers worldwide. TheDuracell Bunny will once again be the face of the new campaign tobring the new products to the attention of consumers nationwide ashe uses his ‘parkour’ skills around the streets of theUK.
The new advertising breaks in September as part of a high profilemulti-media campaign including TV and print advertising, DM and PR.
The much loved Duracell Bunny has been the face of the brand forover 30 years. He has become a cult advertising figure and over theyears has taken on different characters to show the Power of theBunny and illustrate that a Bunny powered by Duracell batteries cancontinue functioning for a longer amount of time before its batteryruns down, allowing it to drum, play football and climb mountainsmuch, much longer than if powered by zinc carbon batteries.
Paul Lettice, Duracell, Trade Communications Manager, at P&Gcomments: “P&G is committed to driving the batterycategory forward through product innovations that make a genuinedifference to customers’ everyday lives. We have waited a longtime to see some genuinely significant innovation in the batterycategory. This launch is the biggest news for Duracell in 10 years,clearly demonstrating that the Duracell brand leads the way throughtechnology, marketing and consumer understanding.
“We know that the number of devices in use in the UK is on therise, and that portable power solutions are becoming more and moreessential for consumers. The new range of general purpose Duracellbatteries is set to meet the needs of consumers for long lastingpower. We expect that these new products and product improvementswill help retailers by increasing trial in store and, withtoday’s increasingly hectic lifestyles, attract more consumersto the many benefits of using quality batteries to power theirdevices.”
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