Irdeto to protect content & business model protection to Chinese cable networks

Tag : DVB Cable

Over two million smartcards to be deployed

Beijng, China . - Irdeto, a leading expert in content and businessmodel protection solutions and services, today announced that HebeiBroadcasting and Television Information Network (Group) Co., LTDand Xinjiang Broadcast & Television Transmission Network havechosen the Irdeto DVB conditional access solution for their digitalmigration process. With these agreements, Irdeto is slated todeliver two million smart cards to both of these cable networksover the next 24 months.

Hebei is Chinas sixth largest province with 67.4 million peopleand with nearly 6.5 million cable TV subscribers. HebeiBroadcasting and Television, a provincial-level cable TV networkoperator, selected Irdeto to simulcrypt with its existingconditional access system and has agreed to purchase 1 millionsmart cards to be delivered within the first 18 months ofdeployment.

Xinjiang province in Western China is home to an estimated 1.3million cable TV subscribers. The Irdeto DVB conditional accesssolution was selected by Xinjiang Broadcast & TelevisionTransmission Network to securely enable the sale of high quality,premium content to its subscribers.

These two digital migration projects demonstrate the speed at whichChinas middle class is growing as well as the impact that thegovernment-backed initiative is having on the adoption andmigration of digital TV broadcast in China. As a result, China isseeing an increase in digital cable television enabling thedelivery of new levels of viewing experiences to the worlds mostpopulous country.

"Piracy is an ongoing battle for all cable operators worldwide, sowith an unprecedented industry record of seven years with nopiracy-related smart card swaps, Irdeto was the clear choice forour digital migration project" said Mr. Jiao, GM of Hebei Broadcast& Television Information Network (Group) Co., Ltd.

"Irdetos proactive security strategy and flexibility allows usmultiple ways to sell and package our content, which was exactlywhat we were looking for" stated Mr. Su Hao, General Manager ofXinjiang Broadcast & Television Transmission Network Corp. "Thesolution is also very scalable which will set a solid and flexiblefoundation for our future digital TV development"

"As Chinas digital migration continues to pick-up momentum priorto the 2008 Beijing Olympic Games, Irdeto will continue its supportof cable operators like the ones in Hebei and Xinjiang to protecttheir content and revenues as they move into the new era of digitalTV broadcasting" stated Graham Kill, CEO of Irdeto.

As of 2007, China had 151 million cable subscribers with the numberexpected to grow to 197 million by 2012, according to research byMedia Partners Asia Ltd (MPA). Over the same period, the number ofdigital cable TV subscribers is expected to dramatically increase540% from 25 million to 135 million. Related Links Source
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