Axel Springer and Philips establish global alliance

Tag : TV Channel Guide

Axel Springer and Philips have established an alliance for the introduction of a global innovation in the sector of Personal TV.

The new offering TV Digital Personal is powered by Aprico. TVD igital Personal is based on the program guide technology andeditorial program information services of Axel Springer Digital TVGuide. Aprico is a software-based technology solution from Philips.Combined it delivers an intelligent service which enables viewersto create personalized TV channels that reflect their viewingpreferences on the basis of both conventional TV programs andavailable internet video offerings.

TV Digital Personal powered by Aprico can be used globally with allavailable television offerings and will be sold and distributedinternationally to content, internet and network service providersand device makers. Furthermore, the new service offers tremendousmarketing opportunities: the personalized TV experience enables newforms of targeted advertising. TV Digital Personal powered byAprico is available for TV devices, digital video recorders, PC'sas well as mobile devices. Axel Springer and Philips will showcasethe new Personal TV solution in the second half of 2008 to theinternational trade.

TV Digital Personal powered by Aprico was developed on the basis oflong-term research and analysis of present and future needs oftelevision viewers, and was proven in more than two years oftesting in real households. The service enables viewers to completetheir current program offering with "virtual" personal televisionchannels. These personalized channels are generated automaticallyand continuously updated; they reflect personal TV preferences andviewing behavior. In this manner, viewers are able to enjoy atailor-made personal TV experience that they can easily use thanksto an intelligent and "self-learning" program profile.