Oakley Contributions To Livestrong™ Exceed $1 Million
http://www.prweb.com/releases/2008/06/prweb1006944 [2008-6-10]
Tag: Optical Distribution Frame
Oakley Contributions To Livestrong™ Exceed $1 Million
Oakley, Inc. today announced that contributions made through thesale of the company's special-edition LIVESTRONG™ eyewear ( http://oakley.com/livestrong ) have now exceeded $1 million dollars.
Foothill Ranch, CA ( PRWEB ) June 8, 2008 -- Oakley, Inc. today announced that contributionsmade through the sale of the company's special-editionLIVESTRONG™ eyewear ( http://oakley.com/livestrong ) have now exceeded $1 million dollars. Twenty dollars from thesale of each LIVESTRONG™ sunglass go to the Lance ArmstrongFoundation and its ongoing mission to inspire and empower peopleaffected by cancer. It took just eight months for the program toreach the $1 million mark.
"This is a huge milestone, and I could not be more grateful toOakley for its ongoing support of the foundation," said LanceArmstrong. "They've always been there for me, on and off thebike, and with the help of the company and those who appreciate itsunbeatable eyewear technologies, we are making a difference forthose whose lives are affected by cancer," Armstrongconcluded.
"Lance has been part of the Oakley family for decades, and weare honored to assist his efforts in bringing hope to those whoselives are challenged by cancer," said Colin Baden, presidentof Oakley. "Hitting the $1 million mark in just eight monthsis a testament to the inspiration of Lance's biking career andfoundation work, and we are proud to be part of such a nobleendeavor," Baden concluded.
Oakley will soon be releasing its latest addition to theLIVESTRONG™ series of premium sunglass designs, a new versionof the company's time-honored M Frame®. A favorite of LanceArmstrong for many years, this eyewear has seen more championshipsand medals than any other single sport product on Earth. Thespecial edition is designed with the colors of the Lance ArmstrongFoundation logo and "LIVESTRONG" is laser etched at thebottom corner of its pure Plutonite® lens.
For the first two releases in its coveted series ofLIVESTRONG™ frames, Oakley chose two of its most technicallyadvanced performance sunglasses: the single-lens sport shield knownas Radar® ( http://oakley.com/pd/4853 ) and the dual-lens eyewear called Flak Jacket® ( http://oakley.com/pd/4852 ). As with the new special-edition M Frame®, component colorssalute the foundation log and "LIVESTRONG" is laseretched on the lens. Included in the custom packaging is a speciallytagged Microclear™ bag for lens cleaning and eyewear storage.
The third release in the special-edition series was StraightJacket® ( http://oakley.com/pd/5599/18698 ), a performance design that shares several premium features withRadar® and Flak Jacket®. This includes Oakley's HighDefinition Optics® (HDO®), 100% UV filtering,Unobtainium® components that increase grip with sweat, and apermanent Hydrophobic™ lens coating that maintains asmudge-resistant barrier against skin oils, sunscreens and lotionswhile repelling dust and preventing water from leaving sheens thatcan corrupt vision.
Located in Austin, Texas, the Lance Armstrong Foundation empowersand inspires those who are living with cancer. The foundation isresolved in its belief that in the battle with cancer, unity isstrength, knowledge is power and attitude is everything.
Forced off his bike in 1996 by excruciating pain, Armstrong wasdiagnosed with testicular cancer that eventually spread to hislungs and brain. He underwent surgery and chemotherapy that erodedhis muscles and gave him permanent kidney damage. Refusing to quitand ignoring the slim odds of survival given by doctors, Armstronggradually rebuilt his body and went on to win the Tour de Franceseven years in a row.
Visit www.LIVESTRONG.org for more information on the Lance Armstrong Foundation. Go to www.oakley.com to learn about Oakley's LIVESTRONG™ special-edition eyewearproducts.
About Oakley, Inc.
Oakley is a worldwide leader in performance optics includingpremium sunglasses, goggles and prescription eyewear. Headquarteredin Southern California, the company's optics brand portfolioincludes Dragon, Fox Racing, Mosley Tribes, Oliver Peoples and PaulSmith Spectacles. In addition to its worldwide wholesale business,the company operates retail locations including Oakley Stores, TheOptical Shop of Aspen and Sunglass Icon, the second largestsunglass specialty chain in the United States. The company alsooffers a wide selection of Oakley-branded apparel, footwear,watches and accessories. Additional information is available at www.oakley.com .
Safe Harbor Disclaimer
This press release contains certain statements of a forward-lookingnature. Such statements are made pursuant to the"forward-looking statements" and "safe harbor"provisions within the meaning of Section 27A of the Securities Actof 1933, as amended, and Section 21E of the Securities Exchange Actof 1934, as amended. Forward-looking statements include, but arenot limited to growth and strategies, future operating andfinancial results, financial expectations and current businessindicators and are typically identified by the use of terms such as"look," "may," "should,""might," "believe," "plan,""expect," "anticipate," "estimate"and similar words, although some forward-looking statements may beexpressed differently. The accuracy of such statements may beimpacted by a number of business risks and uncertainties that couldcause actual results to differ materially from those projected oranticipated, including but not limited to: risks related to thesale of new sunglass and electronics product intro¬ductions;execution of anticipated restructuring and realignment of productcategories; the company's ability to integrate and operateacquisitions; the company's ability to manage rapid growth; new andexisting channel inventory management risks related to the limitedvisibility of future sunglass orders associated with the company's"at once" production and fulfillment business model; theability to identify qualified manufacturing partners; the abilityto coordinate product development and production processes withthose partners; the ability of those manufacturing partners and thecompany's internal production operations to increase productionvolumes on raw materials and finished goods in a timely fashion inresponse to increasing demand and enable the company to achievetimely delivery of finished goods to its customers; the ability toprovide adequate fixturing to existing and future retail customersto meet anticipated needs and schedules; the dependence on opticssales to Luxottica Group S.p.A, which, as a major competitor, couldmaterially alter or terminate its relationship with the company;the company's ability to expand and grow its distribution channelsand its own retail operations; the ability of the company tointegrate licensing arrangements without adversely affectingoperations and the success of such initiatives.
Additional factors are detailed in our filings with the Securitiesand Exchange Commission, including the Risk Factors contained inthe company's Form 10-K for the year ended December 31, 2005 and asupdated in the company's quarterly filings on Form 10-Q. Readersare cautioned not to place undue reliance on these forward-lookingstatements, which speak only as of the date hereof. The company isunder no obligation, and expressly disclaims any obligation, toupdate or alter this forward-looking information.
Oakley Contributions To Livestrong™ Exceed $1 Million
Oakley, Inc. today announced that contributions made through thesale of the company's special-edition LIVESTRONG™ eyewear ( http://oakley.com/livestrong ) have now exceeded $1 million dollars.
Foothill Ranch, CA ( PRWEB ) June 8, 2008 -- Oakley, Inc. today announced that contributionsmade through the sale of the company's special-editionLIVESTRONG™ eyewear ( http://oakley.com/livestrong ) have now exceeded $1 million dollars. Twenty dollars from thesale of each LIVESTRONG™ sunglass go to the Lance ArmstrongFoundation and its ongoing mission to inspire and empower peopleaffected by cancer. It took just eight months for the program toreach the $1 million mark.
"This is a huge milestone, and I could not be more grateful toOakley for its ongoing support of the foundation," said LanceArmstrong. "They've always been there for me, on and off thebike, and with the help of the company and those who appreciate itsunbeatable eyewear technologies, we are making a difference forthose whose lives are affected by cancer," Armstrongconcluded.
"Lance has been part of the Oakley family for decades, and weare honored to assist his efforts in bringing hope to those whoselives are challenged by cancer," said Colin Baden, presidentof Oakley. "Hitting the $1 million mark in just eight monthsis a testament to the inspiration of Lance's biking career andfoundation work, and we are proud to be part of such a nobleendeavor," Baden concluded.
Oakley will soon be releasing its latest addition to theLIVESTRONG™ series of premium sunglass designs, a new versionof the company's time-honored M Frame®. A favorite of LanceArmstrong for many years, this eyewear has seen more championshipsand medals than any other single sport product on Earth. Thespecial edition is designed with the colors of the Lance ArmstrongFoundation logo and "LIVESTRONG" is laser etched at thebottom corner of its pure Plutonite® lens.
For the first two releases in its coveted series ofLIVESTRONG™ frames, Oakley chose two of its most technicallyadvanced performance sunglasses: the single-lens sport shield knownas Radar® ( http://oakley.com/pd/4853 ) and the dual-lens eyewear called Flak Jacket® ( http://oakley.com/pd/4852 ). As with the new special-edition M Frame®, component colorssalute the foundation log and "LIVESTRONG" is laseretched on the lens. Included in the custom packaging is a speciallytagged Microclear™ bag for lens cleaning and eyewear storage.
The third release in the special-edition series was StraightJacket® ( http://oakley.com/pd/5599/18698 ), a performance design that shares several premium features withRadar® and Flak Jacket®. This includes Oakley's HighDefinition Optics® (HDO®), 100% UV filtering,Unobtainium® components that increase grip with sweat, and apermanent Hydrophobic™ lens coating that maintains asmudge-resistant barrier against skin oils, sunscreens and lotionswhile repelling dust and preventing water from leaving sheens thatcan corrupt vision.
Located in Austin, Texas, the Lance Armstrong Foundation empowersand inspires those who are living with cancer. The foundation isresolved in its belief that in the battle with cancer, unity isstrength, knowledge is power and attitude is everything.
Forced off his bike in 1996 by excruciating pain, Armstrong wasdiagnosed with testicular cancer that eventually spread to hislungs and brain. He underwent surgery and chemotherapy that erodedhis muscles and gave him permanent kidney damage. Refusing to quitand ignoring the slim odds of survival given by doctors, Armstronggradually rebuilt his body and went on to win the Tour de Franceseven years in a row.
Visit www.LIVESTRONG.org for more information on the Lance Armstrong Foundation. Go to www.oakley.com to learn about Oakley's LIVESTRONG™ special-edition eyewearproducts.
About Oakley, Inc.
Oakley is a worldwide leader in performance optics includingpremium sunglasses, goggles and prescription eyewear. Headquarteredin Southern California, the company's optics brand portfolioincludes Dragon, Fox Racing, Mosley Tribes, Oliver Peoples and PaulSmith Spectacles. In addition to its worldwide wholesale business,the company operates retail locations including Oakley Stores, TheOptical Shop of Aspen and Sunglass Icon, the second largestsunglass specialty chain in the United States. The company alsooffers a wide selection of Oakley-branded apparel, footwear,watches and accessories. Additional information is available at www.oakley.com .
Safe Harbor Disclaimer
This press release contains certain statements of a forward-lookingnature. Such statements are made pursuant to the"forward-looking statements" and "safe harbor"provisions within the meaning of Section 27A of the Securities Actof 1933, as amended, and Section 21E of the Securities Exchange Actof 1934, as amended. Forward-looking statements include, but arenot limited to growth and strategies, future operating andfinancial results, financial expectations and current businessindicators and are typically identified by the use of terms such as"look," "may," "should,""might," "believe," "plan,""expect," "anticipate," "estimate"and similar words, although some forward-looking statements may beexpressed differently. The accuracy of such statements may beimpacted by a number of business risks and uncertainties that couldcause actual results to differ materially from those projected oranticipated, including but not limited to: risks related to thesale of new sunglass and electronics product intro¬ductions;execution of anticipated restructuring and realignment of productcategories; the company's ability to integrate and operateacquisitions; the company's ability to manage rapid growth; new andexisting channel inventory management risks related to the limitedvisibility of future sunglass orders associated with the company's"at once" production and fulfillment business model; theability to identify qualified manufacturing partners; the abilityto coordinate product development and production processes withthose partners; the ability of those manufacturing partners and thecompany's internal production operations to increase productionvolumes on raw materials and finished goods in a timely fashion inresponse to increasing demand and enable the company to achievetimely delivery of finished goods to its customers; the ability toprovide adequate fixturing to existing and future retail customersto meet anticipated needs and schedules; the dependence on opticssales to Luxottica Group S.p.A, which, as a major competitor, couldmaterially alter or terminate its relationship with the company;the company's ability to expand and grow its distribution channelsand its own retail operations; the ability of the company tointegrate licensing arrangements without adversely affectingoperations and the success of such initiatives.
Additional factors are detailed in our filings with the Securitiesand Exchange Commission, including the Risk Factors contained inthe company's Form 10-K for the year ended December 31, 2005 and asupdated in the company's quarterly filings on Form 10-Q. Readersare cautioned not to place undue reliance on these forward-lookingstatements, which speak only as of the date hereof. The company isunder no obligation, and expressly disclaims any obligation, toupdate or alter this forward-looking information.
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