Fescos 2nd Annual Show Draws 1,300

Tag : LCD mounts
New York City-based Fesco Distributors was expected to draw 1,300dealer representatives – about a third more than last year– to view products from 35 of its key vendors at its secondannual regional show, hosted at Terrace on the Park near LaGuardiaAirport Sept. 16 and 17.

The Expo, which gave companies the chance to offer “showspecials” in a separate section of the floor, isolated fromtheir regular lines, featured several first-time exhibitors new tothe Fesco brand portfolio, including Coby, Polk Audio, BostonAcoustics, Boss Audio, Peerless and Pro-Mounts. Boston’s PaulTamberelli said he was pleased with the variety of dealers he wasseeing at the exhibition. “Fesco has a very nice crosssection of the business – a good mix of dealers on both thecustom and retail sides, and it’s good exposure for our brandto be here.”

David Goldstein, Fesco’s director of sales and marketing,said that, based on his conversations with dealers at the event,the market climate seemed to be improving in time for the holidaysales season. “Customers are a little less confident,”he said, “but it hasn’t changed that much for very hotproducts like LCD TVs from 46 to 52 inches, and digital stillcameras, which are both very strong categories.” Thedistributor recently added the Casio camera range, bringing toseven the number of DSC brands it houses.

Goldstein added that TV sales should continue to be robust throughthe holidays, particularly with the digital transition so close athand. “We’ve also sold a lot of converter boxes,”he said.

The company last year revamped its Web site to make it simpler fordealers to access product pricing and inventory information, andhas stepped up its catalog production and mailing from twice yearlyto four times a year in 2008.

Goldstein said the company plans again to sponsor this show nextfall, and will continue to be a presence at CEDIA Expo, PMA andCES, where it has exhibited for the last 15 years in a primeCentral Hall location at the Las Vegas Convention Center.“CES is a global opportunity for us,” he said.